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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

And with increasingly immersive technologies such as virtual reality, data-driven insight using artificial intelligence and creative video delivery coming to the fore, opportunities to unite digital with human-centred design principles to win in both physical and digital realms are growing.

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The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. A “newsy” opportunity. Sentiment and share of voice.

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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How Data Analytics can Help you Bolster Your Career Performance?

Smart Data Collective

The analysis helps them understand how the quality of work can be improved and change the present circumstances in the workplace. Data analytics acts as a catalyst for artificial intelligence. Artificial intelligence is another buzzing terminology of today. How can data analytics be used for bolstering career performance?

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What job listings can tell you about your competitors

Aqute Intelligence

You're on a mission to uncover your competitors' strategies and stay ahead in the game. These platforms can serve as your secret weapons for competitive intelligence. Read on to learn exactly how you can leverage these tools in your competitor analysis strategy.

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AI-powered Text Analysis Unlocks Advanced Consumer Insight 

Netbasequid

AI-powered text analysis is crucial for extracting valuable consumer insights from vast amounts of textual data. By employing advanced natural language processing (NLP) techniques, text analysis can analyze and understand text at scale, leading to several benefits for companies seeking to up their consumer insights game!

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Destroy Silos with Continuous Intelligence

Netbasequid

Consumer and market intelligence is a life saver for businesses of all sizes. But with so many different data sources available within different departments of a company, that it can feel like a game of telephone where you cross your fingers and hope that the intel is being relayed correctly.