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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 256
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An Important Guide To Unsupervised Machine Learning

Smart Data Collective

Machines, artificial intelligence (AI), and unsupervised learning are reshaping the way businesses vie for a place under the sun. With that being said, let’s have a closer look at how unsupervised machine learning is omnipresent in all industries. What Is Unsupervised Machine Learning? Well, machine learning is almost the same.

Learning 334
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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Rocket Mortgage lays foundation for generative AI success

CIO

That’s why Rocket Mortgage has been a vigorous implementor of machine learning and AI technologies — and why CIO Brian Woodring emphasizes a “human in the loop” AI strategy that will not be pinned down to any one generative AI model. Today, 60% to 70% of Rocket’s workloads run on the cloud, with more than 95% of those workloads in AWS.

Knowledge 748
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Join Us at AlphaSense Advantage Summit 2023

Alpha Sense BI

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. In fact, AI is revolutionizing how professionals are conducting market research , reshaping the way companies gather insights and make informed decisions, and more importantly, providing them a competitive edge.

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A history of tech adaptation for today’s changing business needs

CIO

Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.” Artificial Intelligence, CIO, Cloud Computing, Cloud Management, Digital Transformation, IT Leadership, Machine Learning, Microsoft Azure

Business 725
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Automation: What Is It and How Is It Changing Market Research?

Netbasequid

The limits of market research are ever expanding. And it is, once again, changing market research! In a globalized economy that is ever in flux, the use of technology to select research subjects, simulate potential marketing campaigns, and buy advertising space is not only understandable, it’s necessary.