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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Consumer and Market Research Predictions for 2023

Netbasequid

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

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10 Types of Research Bias and How to Avoid Them

Netbasequid

It’s not possible to eliminate bias in market research, not entirely. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves. What Is Research Bias? But there are ways to lessen it! Design Bias.

Research 105
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13 IT resolutions for 2024

CIO

Transform IT into a business catalyst CIOs say they want to further transform IT. Having moved IT from a cost center to a business enabler, some now set their sights on making it a “business catalyst.” “In In today’s dynamic business environment, IT must transcend traditional roles,” Adaptive Biotechnologies’ Zhou says.

IT 903
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Conducting Market Research: Template and How-To Guide

Netbasequid

And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

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How To Write A Competitor Analysis Report

Aqute Intelligence

A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?

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8 traits of highly efficient CIOs

CIO

Efficient and effective CIOs build and maintain contingency plans for times when they, or a key leader/expert, is absent, says Ola Chowning, a partner with technology research and advisory firm ISG. They cultivate future leaders. Practice those plans by delegating unexpectedly,” she advises. They embrace automation.