Product-based IT fuels Lufthansa’s digital CX transformation
CIO
FEBRUARY 24, 2023
Like many airlines, Lufthansa Group had its business upended by the COVID-19 pandemic. By April 2020, with travel bans proliferating, the airline suffered losses of €1 million per hour. Because Lufthansa’s business is moving people from place to place, the physical side of the customer experience is still the airline’s primary pillar.
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