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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Want to learn more?

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Want to learn more?

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What is Ad Intelligence and how can it help boost your Ad Performance?

GrowbyData

In today’s volatile economy, with consumer spending decreasing, retailers and brands need actionable insights into their holistic ad performance across marketplaces like Google, Amazon, Walmart, etc. to stay on top and maximize their ROAS (Return on Ad Spend). Table of Contents: Show Hide What is Ad Intelligence?

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Oracle Cloud SCM gets new capabilities to help manage logistics

CIO

Oracle is adding new capabilities to its Supply Chain and Manufacturing (SCM) Fusion Cloud to help enterprises manage their logistics. In addition, Oracle has added a new trade incentive program to the suite that will allow enterprises to automate support for multiple country-specific trade programs.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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Generative AI gold rush drives IT spending — with payoff in question

CIO

A scramble to invest in artificial intelligence and a natural replacement cycle for computing devices purchased during the COVID pandemic will lead to an 8% increase in global IT spending this year, Gartner predicted. A huge problem with AI adoption is a lack of a clear and compelling investment approach, McDonald added.

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Oracle’s Fusion Cloud CX, ERP, and SCM get generative AI features

CIO

Generative AI across all products in Advertising and CX Cloud Oracle is adding generative AI capabilities across all the products inside its Advertising and Customer Experience Cloud (Fusion Cloud CX), which comes with applications designed for advertising, marketing, sales, service, and customer experience processes and functions.