Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. But, there’s one question plaguing the minds of traditional marketers who remember a time before the data revolution. As you might expect, the answer to that question is more complicated than a simple yes or no.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses. As is the nature of outbound marketing, some of our campaigns have been more successful than others.

Win 100

Win Gaming Learning Sales 100

Zoominfo

OCTOBER 21, 2021

Yet, despite obvious benefits, 68% of businesses fail to clearly identify its sales funnels , let alone measure success. Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term.

Sales 130

Sales Research Loss Intelligence 130

Similarweb

AUGUST 3, 2021

As an SEO expert, knowing how to leverage featured snippets is key to your (or your client’s) long-term success. As an SEO expert, knowing how to leverage featured snippets is key to your (or your client’s) long-term success. Let’s talk about Google’s featured snippets. Position zero. What are featured snippets?

Competitive 98

Competitive Research Benchmarking Analysis 98

CXL

JULY 21, 2022

Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. What is omnichannel marketing?

Marketing 99

Marketing Marketing Research Retail 99

Similarweb

JANUARY 19, 2021

If you’re building a content strategy and leaving video out, you’re falling behind the times. It’s a different way to up your SEO strategy and boost your ranking on SERPs (search engine result pages). . Video SEO strategy is a different ball game than traditional, written SEO content strategy. Video is hot.

Algorithm 78

Algorithm Marketing Marketing Gaming 78

SpyFu

NOVEMBER 12, 2021

Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. For 2021 the ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month. Does it need to take weeks and hundreds of man-hours?

Win 105

Win Learning Competitive Research 105

Similarweb

JULY 29, 2021

Like all successful relationships in life, a good client-agency relationship is all about communication. . What is your client’s digital marketing strategy, and how does it compare with their competitors? Effective PPC reporting and SEM reporting support ongoing communication and can reveal key opportunities to your clients.

Gaming 52

Gaming Win Marketing Marketing 52

Datapine Blog

MARCH 20, 2019

A report from McKinsey suggests that leveraging data to create more proficient marketing reports and to make more informed decisions can boost marketing productivity by 15 to 20%, which translates to as much as $200 billion based on the average annual global marketing spend of $1 trillion per year. “Vision without action is merely a dream.

Analysis 99

Analysis Finance Capital Due Diligence 99

Happy Market

MAY 9, 2022

There are a few things that are very interesting about Civic Science that you may not know. Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. If you’d like to learn more or create your own account, visit hubux.com. Company: [link]. Happy Monday!

Management 52

Management Entertainment Market Research Marketing Research 52

Moz

JANUARY 28, 2019

If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank.

Profiling 51

Profiling Algorithm Win Business 51

Moz

JANUARY 5, 2020

Grab your tools and get your teammates and clients together to build local success in the new year by sharing my 3-level plan and 4-quarter strategy. Grab your tools and get your teammates and clients together to build local success in the new year by sharing my 3-level plan and 4-quarter strategy. Level 1: Feed Google.

Alliance 78

Alliance Travel Education Restaurants 78

Similarweb

DECEMBER 9, 2020

You’re about to find out. As a website owner or marketer, you can write the most amazing articles, but unless you use keywords properly, no one will read your breathtaking content. People simply won’t find it. You need relevant keywords and strong search engine optimization to drive organic traffic to your web page. What is a keyword?

Briefing 52

Briefing Research Algorithm Benchmarking 52

Datapine Blog

OCTOBER 10, 2019

At datapine, we believe the goal of each interactive dashboard you create should be better, faster, and stronger decision making while telling a story. At datapine, we believe the goal of each interactive dashboard you create should be better, faster, and stronger decision making while telling a story.

Retail 58

Retail KPI Sales Data Mining 58

Datapine Blog

FEBRUARY 9, 2024

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. But first, let’s start with a simple definition.

KPI 88

KPI Management Retail Analysis 88

Zoominfo

NOVEMBER 9, 2020

Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel?

Sales 246

Sales Research Loss Intelligence 246

Zoominfo

OCTOBER 20, 2021

Ready to learn more about candidate personas? Good recruiters often create job candidate personas in their heads, but very few actually put them down on paper. Having a documented candidate persona strategy leads to a more informed and improved recruiting process. Keep reading. What are job candidate personas?

Copywrite 100

Copywrite Education Research Profiling 100

Zoominfo

NOVEMBER 19, 2018

Ready to learn more about candidate personas? Although good recruiters often create job candidate personas in their heads, very few recruiters actually put them down on paper. Having a documented candidate persona strategy leads to more informed recruiting and helps improve the following: Writing job descriptions. Keep reading.

Copywrite 157

Copywrite Education Research Profiling 157

Zoominfo

JULY 30, 2018

For this reason, we’ve compiled five SEO skills to add to your content marketing toolbox. Here’s what we recommend: Provide practical advice to solve a particular problem: One tried-and-true way to engage a target audience is simple: Craft content that answers top questions related to your product and industry. Keep reading.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Zoominfo

JULY 24, 2018

Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting. 1. Create a profile of your ideal candidate. What makes them successful?

Profiling 172

Profiling Brainstorming Education Benchmarking 172

Zoominfo

DECEMBER 9, 2019

Consider the company’s broader objectives and your unique team when creating your sales goals. The key to successful sales goal selection is to align your goals with your current resources — financial resources, human resources, and your tech stack. So what do ideal sales goals look like? What are Sales Goals?

Sales 100

Sales Win Loss KPI 100

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. SEO is simple — it’s content and it’s links. Now, this is a simple concept, but it is much more nuanced and complex to execute well.

IT 60

IT Entertainment Research Security 60

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. Choose a topic to write about. This is effective content.

Brainstorming 71

Brainstorming Education Research Learning 71

Datapine Blog

FEBRUARY 23, 2023

This knowledge will be valuable if you are a data visualization designer, a business user looking to incorporate visual analytics into his/her work, or just an average viewer looking to learn more about the topic. That is because graphical representations of data make it easier to convey important information to different audiences.

KPI 71

KPI Data Analysis Analysis Sales 71

Zoominfo

AUGUST 16, 2018

In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” In fact, B2B marketers that blog get 67% more leads than those that do not ( source ).

Entertainment 140

Entertainment Sales Learning Competitive 140

Zoominfo

DECEMBER 2, 2019

In spite of your small company size, you have access to information about your sales prospects that, even five years ago, wasn’t available to new, smaller companies. Read on for four simple steps that will help you build pipeline, regardless of your company size – wherever you are in your growth journey.

Startups 216

Startups Sales Business Education 216

Datapine Blog

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 85

Business Intelligence Intelligence Intelligence Business 85

Zoominfo

DECEMBER 2, 2019

Just follow these simple steps and build your own. In spite of your small company size, you have access to information about your sales prospects that, even five years ago, wasn’t available to new, smaller companies. What Are the Stages of a Sales Pipeline? Here’s the good news! Who is your target customer?

Startups 100

Startups Sales Business Education 100