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Skilled IT pay defined by volatility, security, and AI

CIO

This volatility can make it hard for IT workers to decide where to focus their career development efforts, but there are at least some areas of stability in the market: despite all other changes in pay premiums, workers with AI skills and security certifications continued to reap rich rewards.

Security 772
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 256
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Salesforce debuts Zero Copy Partner Network to ease data integration

CIO

At Salesforce World Tour NYC today, Salesforce unveiled a new global ecosystem of technology and solution providers geared to help its customers leverage third-party data via secure, bidirectional zero-copy integrations with Salesforce Data Cloud. Maintain governance and security. Acting on data from anywhere in the flow of work.

Startups 652
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5 hot IT budget investments — and 2 going cold

CIO

This adds additional context to our security layer and allows us to grant access to just what our users need — and no more — when they need it,’’ Vaithylingam says. These network, security, and cloud changes allow us to shift resources and spend less on-prem and more in the cloud.” There are indications the voice market is slowing.

Hospitals 909
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The Advantages of SaaS for Data Security Strategies

Smart Data Collective

Gartner projects that global public cloud end-user spending is set to grow by 23 percent in 2021 with SaaS as the biggest market segment, which is set to expand to a $122.6 billion market. SaaS and data security. No less than Moody’s Analytics supports the idea of using SaaS for data security.

Advantage 173
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PR and email marketing: A perfect alliance for business success

mention

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. This article explores the harmonious connection between PR and email marketing, showing how collaborations between specialists foster brand awareness, build relationships, and drive results in the modern marketing landscape.

Alliance 157
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292