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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. Misunderstandings Mean Big Losses. Reach out for a demo and we’ll help you win again! Assumptions are dangerous. Let’s dive in!

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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Your sales team. Quite simply, start interviewing them.

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Don't miss out on the upcoming SCIP Workshops and Webinars

SCIP

WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.

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How to Use Product Intelligence to Win Customers

Data Hut

In this product-led era, companies with the best product experience win. Enhanced inventory intelligence helps retailers in loss prevention. Product Research. Market research of products is essential to determine what exactly your customer is looking for. What is Product Intelligence? Smart Pricing.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Read More How Do I Calculate TAM?

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Khoros Hiring Oregon-Based Competitive Intelligence Manager

ArchIntel

The manager will also lead end-to-end project management as well as delivery of always-on competitive intelligence initiatives, including win and loss interviewing, competitive intelligence software use and conducting regular surveys. Khoros was established in 2019 and is headquartered in Austin, Texas.