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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Are they anxious to get out and travel, or are they content to lie low and save their money? Demographics.

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. It’s never boring, because I never stop learning about new things, about people, about humanity, and about myself. And NetBase just makes that learning easier. And we talked about those during our recent interview. It’s twofold.

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The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

Over the Christmas period, the much-beloved brand dented its reputation with travelers when – due to an outdated scheduling system – it grounded all of its planes, leaving thousands stranded and missing their holidays. For now, there is at least one lesson learned from the Southwest Airlines Christmas catastrophe.

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Consumer Love Shifts from Experiences to eCommerce

Netbasequid

Market intelligence statistics of interest here include: 60% of interactions with brands are online. The market value of board games for 2020 is 9.27 From theatre to travel, experiences were the new ‘it’ toy or new car. Let’s travel back in time to visualize the consumer intelligence shift.

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Human Capital Management in an Economic Downturn

Alpha Sense BI

More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the market intelligence industry. Healthcare : The U.S.

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