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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. As speed became tantamount in the race to solve the public health crisis, traditional methods of research became obsolete.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights.

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

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How Consulting Firms Are Using AI for Deeper Market Research

Alpha Sense BI

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. And with the rapid digitalization of services, the challenges driving the market, and rise of generative AI (genAI) , this list will only get longer.

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.