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The Market Intelligence Maturity Index

Alpha Sense BI

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today.

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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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Market Research vs. Market Analysis: Understanding the Difference

Netbasequid

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

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Consumer and Market Research Predictions for 2023

Netbasequid

For some, it’s time to review lessons learned from mistakes, while others are starting for the first time. So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. This is what is referred to as longitudinal research.