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AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 550
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The Market Intelligence Maturity Index

Alpha Sense BI

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

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How to Create a Winning Brand Positioning Strategy

Crayon

Market share is a zero sum game. And if you’ve done your homework, you’re acutely aware of one another’s strengths, weaknesses , messaging, branding, campaigns, features, and so on. But brand positioning doesn’t have to be about squashing your competitors.

Win 751
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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Spellman Sweet, CEO & Chairman, Accenture Co.,

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Bid Low + Be Acceptable on Technical = Win?

FedSavvy

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Figure 2 – There are many evaluations that a low price didn’t win. If you like winning, connect the approach with benefits. Let’s pause though. Is that really true? .

Win 130
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Highlighted contract wins in 2023: You win some, you lose some but the game never stops

FedSavvy

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs. Figure 1 – A summary of major contract wins in 2023.

Win 100
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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130