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What is Brand Protection?

mention

Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectual property, reputation , and consumer trust. It encompasses various legal, technological, and operational practices that aim to maintain the integrity and value of the brand in the marketplace.

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Generative AI and the Transformation of Everything

CIO

But like many new technologies, the anxieties it creates may have more to do with fear for the future rather than how that future will be. The reality is very similar to the early days of many paradigm-changing technologies. Another major concern is copyright infringement and intellectual property (IP).

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Implications of generative AI for enterprise security

CIO

A technology inflection point Generative AI operates on neural networks powered by deep learning systems, just like the brain works. A technology that can greatly improve the efficiency of organizations – allowing them to be significantly more productive with the same number of human resources. Generative AI

Security 644
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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. Here, the technology and finance industries are leading the charge, accounting for more than half of blocked transactions.

Security 780
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CIOs weigh where to place AI bets — and how to de-risk them

CIO

Amid the turbulence of AI, technologies are emerging rapidly, startups are clamoring for attention, and hyperscalers are scrambling to corral market share. Brian Hopkins, vice president for emerging technology at Forrester Research, agrees. But ready or not, choices with far-reaching repercussions must be made.

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The Importance of Cybersecurity in Digital Marketing

mention

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

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Captive centers are back. Is DIY offshoring right for you?

CIO

Despite economic and political disruptions, offshore and nearshore captive market growth accelerated with many enterprises expanding and setting up new centers,” says Everest Group partner Rohitashwa Agarwal. The desire to build internal IT capabilities amid a tight talent market is at the heart of the trend.