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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Startups 253
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CDOs, data science heads to fill Chief AI Officer positions in India

CIO

Last year in September, market research firm IDC floated a quick survey globally sampling responses from 97 CIOs. A separate survey floated by Foundry in December last year, which polled 875 IT and business leaders globally, showed that 62 or 7% of the polled executives already had a CAIO.

Startups 405
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How Startups Can Formulate Data-Driven Marketing Strategies Using AI

Smart Data Collective

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 254
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Accenture buys supply chain firm to expand Oracle business

CIO

In 2021, Accenture acquired Canadian Oracle Cloud Partner, Cloudworks—a startup with 100 employees—to focus on delivering Oracle systems to its customers. A report from Allied Market Research showed that the global digital supply chain market is expected to reach $13.67 billion by 2030 from $3.91 billion in 2020.

Business 662
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Ep. 411 – How Moving Online has Forever Changed Market Research with George Zhang, Director of UX Research at Course Hero

Happy Market

My guests today are George Zhang, Director of UX Research at Course Hero. Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00]

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Ep. 201 – How Kantar Creates Excellent Customer Experience & Trending Market Research Tech

Happy Market

Kantar is a multinational market research firm known for innovation. They actively manage Brand Z, which is an annual Top 100 Most Valuable Global brands ranking; and in 2015, announced a partnership with Snapchat to provide the first analysis of advertising effectiveness on the Snapchat platform. This is an exciting episode.

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Ep. 517 – Emil Lamprecht, Founder & CEO of Growth Mechanics, on the Biggest Problems Facing Startups

Happy Market

Growth Mechanics was formerly a global operator of accelerator programs at Google. Today, Growth Mechanics is an international startup studio working in women's health, software, social impact and more. Emil is a career entrepreneur, advisor, and researcher. Our guest today is Emil Lamprecht, Founder & CEO of Growth Mechanics.