Cipher
AUGUST 6, 2020
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? No you would not. You might be surprised by how many companies do not make consistently collecting information about their competitors a top priority.
Smart Data Collective
AUGUST 4, 2020
Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more in digital marketing to respond to changing consumer behavior. Unfortunately, they have also found it difficult to train employees. Fortunately, new data analytics advances can help.
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Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.
Tinuiti
AUGUST 5, 2020
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cipher
AUGUST 4, 2020
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide. IMF is an agency of the United Nations, so its oversight is provided by the 186 member countries of the UN.
Smart Data Collective
AUGUST 4, 2020
The big data market is exploding. According to Markets and Markets, it will be worth $229 billion in the next five years. Despite the rapid evolution of big data, many small businesses are overlooking its benefits. You should not make this mistake. You should consider the vast benefits of big data and invest in it accordingly. Why Small Businesses Overlook Big Data (And Should Start Embracing it).
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
AUGUST 6, 2020
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.
Elegant BI
AUGUST 6, 2020
What is Business Intelligence? It Doesn’t Have to be Complicated! What is business intelligence? Business intelligence is a body of intelligence gleaned from data and information within your business enterprise. It is comprised of the strategies, data and technologies and brought together for the purpose of data analytics. BI technologies are used to provide historical, current, and predictive views of business operations and to help make fact-based decisions.
Smart Data Collective
AUGUST 5, 2020
In this writing, readers will get to know in what way AI might replace the key procedures in the judicial system around the world. Additionally, you will get informed in detail concerning the following issues: How AI is being used in judicial systems in the US and China nowadays; Can AI ever make the right decisions and release fair verdicts; Whether it is real that AI will once replace human judges in courts.
Zoominfo
AUGUST 3, 2020
When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. Figure 1 : The nonprofit industry took the top spot by total investment amount.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
AUGUST 4, 2020
Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords.
Contify
AUGUST 6, 2020
Businesses are embracing a technology-driven approach to gain a competitive advantage. It is rightly said, that “The future belongs to those that see external threats before they become obvious to others”. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitive advantage.
Smart Data Collective
AUGUST 6, 2020
To this day, roughly 90 percent of the world’s trade is handled by the international shipping industry. Not only does this make it one of the most lucrative sectors in the global economy, but as a result, it’s one of the biggest targets for cyber criminals. In order to stay safe, maritime organizations must invest in the proper security mechanisms and strategies.
Zoominfo
AUGUST 6, 2020
When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. That’s because no matter what department or industry, success comes down to data and the decisions you make with it. Today we’re going to take a look at how to use important data insights — from our platform — to combat the main obstacles recruiters face in their day-to-day workflows.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Domo
AUGUST 5, 2020
If you work in finance , then you know what pressure feels like. Factor in recent events, and you are probably experiencing a level of tension like never before. That’s no position to be in. Human beings typically don’t operate well under an enormous amount of stress and strain. The good news is there’s a relief valve, and the key parts to that valve are Domo and data science.
Elegant BI
AUGUST 5, 2020
What is a Citizen Data Scientist and How Do I Create Them in My Business? What is a Citizen Data Scientist and what is the role of a Citizen Data Scientist? It isn’t as complicated as you might think. A Citizen Data Scientist is a business user working in a professional capacity within an enterprise – one who is collaborative and curious by nature and willing and ready to adopt augmented analytics tools to prepare and analyze data and use that data to gain insight into business issues and opport
Smart Data Collective
AUGUST 6, 2020
At Smart Data Collective, we have talked about a few impressive technological trends that are shaping modern business in the 21st-century. One of the most significant developments that we discuss constantly is the proliferation of artificial intelligence. Video marketing is another major technological breakthrough that is proving to pay massive dividends.
Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Resonate
AUGUST 4, 2020
Revenue Growth Through Audience Insights and User Intelligence. In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and updated on the continuously evolving preferences of today’s audiences. Ignite , Resonate’s consumer intelligence platform, empowers media and entertainment companies with tens of thousands of hyper-relevant attributes on more than 200 million U.S. consumers.
Digimind
AUGUST 4, 2020
Shopping Online During The Age Of Coronavirus.
Moz
AUGUST 4, 2020
Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you
Zoominfo
AUGUST 5, 2020
Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
AUGUST 6, 2020
When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. That’s because no matter what department or industry, success comes down to data and the decisions you make with it. Today we’re going to take a look at how to use important data insights from our platform to combat the main obstacles recruiters face in their day-to-day workflows.
Zoominfo
AUGUST 5, 2020
Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.
Zoominfo
AUGUST 4, 2020
What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.
Zoominfo
AUGUST 7, 2020
Have you ever answered a phone call from a sales rep that couldn’t remember the details of your account? It’s frustrating. You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
AUGUST 7, 2020
Have you ever answered a phone call from a sales rep that couldn’t remember the details of your account? You expect to be viewed and treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. A 360-degree customer view approach to managing relationships supports efforts at every stage of the sales funnel.
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