Zoominfo
JANUARY 27, 2019
It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).
Moz
FEBRUARY 1, 2019
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.
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Digimind
JANUARY 30, 2019
Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […].
Elegant BI
JANUARY 31, 2019
Many organizations have grown comfortable with their business intelligence solution, and find it difficult to justify the need for advanced analytics. The advantages of advanced analytics are numerous and those advantages are based on the ability to further improve the business, increase user adoption (and therefore user empowerment and accountability) and, best of all, improve the bottom line and the accuracy of predictions and forecasts that will dictate the success of the business in the futu
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JANUARY 28, 2019
In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you.
Moz
JANUARY 28, 2019
Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
JANUARY 30, 2019
Can Deep Dive Make My Analytics More Meaningful? When it comes to data analytics, one can skim the surface, or take a deep dive into the data and, in so doing, find those hidden ‘nuggets’ of information that will change the perspective of the business, confirm a theory or reveal the root cause of a problem. With the right business intelligence solution, deep dive analytics is accessible to every business user.
Zoominfo
JANUARY 31, 2019
Most of us spend the majority of our day within feet of a cell phone, tablet, computer, or laptop. Whether we’re willing to admit it or not, we rely heavily on these devices to meet a variety of critical wants and needs. Our cell phones give us directions, facilitate interpersonal connections, they wake us up in the morning, play music on long car rides, deliver the latest news, and so much more.
Moz
JANUARY 28, 2019
Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments !
Better Buys
JANUARY 29, 2019
The office printer remains as one of the most essential pieces of equipment for a business. But with so many types and models available, it can be overwhelming to select the right one that will suit your needs. Do you choose the most affordable model or should you invest a small fortune in a state-of-the-art […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
JANUARY 29, 2019
Can Business Intelligence Support Enterprise and Business User Needs? The key to analytics today is to provide the tools to every user on the team and allow them to leverage those tools in whatever way is meaningful to their role and will help them support the goals of the organization. Business users need a BI tool that can provide business intelligence reporting and let them visualize data in a way that makes sense for the data and purpose they are considering.
Zoominfo
JANUARY 27, 2019
It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).
BIS Research
JANUARY 31, 2019
In the past decade, precision medicine has significantly disrupted the traditional diagnosis and treatment approach toward patient care. It is spearheading to change an individual’s outlook toward healthcare. With technological advancement for biomedical analysis, novel tools to provide a new meaning to large data sets, and human genome sequencing, precision medicine will amass the power to predict the likelihood of an individual’s susceptibility to illness, thereby enabling them to make the r
Better Buys
JANUARY 30, 2019
We have entered the zettabyte era, an astonishing fact that represents the vast amount of data being transmitted, connected and consumed. Companies and organizations are being challenged to analyze this massive consumption of information – it’s extremely hard to do that manually, in most cases, even not possible. That being said, the importance of using […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
JANUARY 30, 2019
Can Augmented Analytics Tools Improve Business User Analytics Adoption? When a business commits to data democratization and to improving data literacy, it must add advanced analytics tools that will support these initiatives. The education of business users is crucial if these projects are to be successful, but no business has the time or the money to schedule intensive training.
Zoominfo
JANUARY 30, 2019
In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6% of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck?
Elegant BI
JANUARY 28, 2019
Citizen Data Scientists Improve Productivity and Innovation in the Enterprise! A business that does not optimize its resources is doomed to fail. In this rapidly changing business environment and market, every organization must make the best of precious human resources. No one has enough funding to hire additional resources to get the job done and, when there are extra funds, those funds are quickly earmarked for new products, marketing and other crucial activities.
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