Sat.Apr 20, 2019 - Fri.Apr 26, 2019

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How to Present Data to a Non-Technical Audience

Smart Data Collective

. When you’re presenting data analytics or any technical information to a non-technical audience, it can be difficult. You have to think about the components of a good presentation in general, but also how to simplify complex subjects and information and make them resonate with your target audience. If you’re someone who understands data analytics well or is highly technical, it can be especially challenging to know how to make your presentation work for the needs of an audience which is differ

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.

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We Surveyed 1,400 Searchers About Google - Here's What We Learned

Moz

Posted by LilyRayNYC Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.

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Faces of Fuld: Q+A with CEO, Diane Borska

Fuld

Diane Borska, CEO and President, maintains a deep history working with Fuld + Company and has held a variety of positions within the firm spanning an almost 20-year tenure. Over the course of her career, she’s crystalized her values and emphasizes mentoring, problem-solving and client-service which is demonstrated in her leadership style. We sat down with Diane to learn more about her background, her approach to client service, and her take on Fuld + Company’s key differentiators.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Invest In Analytics To Improve Your Production Line

Smart Data Collective

Manufacturing is a more powerful and essential part of our industries and economies than ever. But setting these vital enterprises up for maximum success and unrivaled innovation takes information — and that means gathering data. If you represent a manufacturing concern and you’re wondering about the benefits of capturing and analyzing operational data , you’ve come to the right place.

Startups 244
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The Modern Recruiter’s Guide to Candidate Sourcing

Zoominfo

New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice.

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4 Technologies That Will Revolutionize Healthcare

BIS Research

Authored By : Annabelle Lopez. Technology continues to develop at a breathtaking pace, and with it, so does the countless applications that continue to improve our lives. Healthcare has always been at the forefront of technological development, and now is no exception. Here are some of the most amazing technologies that continue to revolutionize healthcare.

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Big Data Gives Us New Insights Into Influencer Reach

Smart Data Collective

Influencers are rapidly transforming the digital marketing landscape. Nearly two out of five plan to increase their influencer marketing budgets substantially in the coming year. Only 7% of respondents in a recent poll spent less than $10,000 on influencer marketing. However, many brands are still struggling to cultivate their ideal influencer marketing strategy.

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The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So, whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

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The Definitive Guide to Cloud ERP

Better Buys

Enterprise resource planning (ERP) systems have been around for decades, but only in recent years have cloud ERP systems been in the spotlight. In the past, ERP software was most often deployed on-premise, but that’s not the case today. Nearly 60% of large enterprises with ERP solutions up for replacement are projected to switch from […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Big Data for the Future of Mobility – Insights About Opportunities and Challenges

BIS Research

An astounding amount of progress has been made in the automotive industry as vehicles continue to be developed and equipped with advanced technologies. There will be a stark difference between how a car is utilized today and how it will be useful in the future. The car of the future will be connected, autonomous, shared, and electric. Today, vehicles are being developed to connect with various devices, infrastructures, cloud storage, and other vehicles to provide a better driving experience.

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Here’s How Big Data And Business Card Marketing Go Together

Smart Data Collective

Many people believe that digital media is rapidly replacing traditional forms of branding. They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. Nothing could be further from the truth. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.

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The Definitive Guide to B2B Emoji Marketing

Zoominfo

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Everything You Need To Know To Get Started With Helpdesk KPIs

Datapine Blog

In today’s business world, competition is fierce across all industries and sectors, which means that to survive and thrive, working with measurable online data analysis and performance metrics is essential. Studies suggest that by 2020, customer experience (CX) will be the main brand differentiator (according to a research conducted by the customer experience consultant company Walker), surpassing factors such as price and product in terms of importance to today’s digitally native consumers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cognitive Electronic Warfare Market Defining the Strength of the Defense Industry Across Countries

BIS Research

With the advent of radio communications in the 19 th century, warfare technologies were used in all major conflicts. Especially, the electronic warfare techniques played a major role in modernizing the warfare during the World War II. Governments across countries invest actively in these technologies to develop electronic warfare systems that define the strength of their defense system.

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Which Technology Stack Should You Use For Your Web Application?

Smart Data Collective

The combination of technologies used to create and run web applications varies in complexity, scalability, and latency. The technology stack you should user to power your web application depends on a variety of factors. Here’s a rundown of each type of tech your web app needs to work , and what to consider before beginning development. How web development works.

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Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Moz

Posted by MiriamEllis “A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” - Wolfgang Puck. I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility.

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Business Analytics and NLP Search for Business Users!

Elegant BI

Natural Language Processing Makes Advanced Analytics Accessible to Every User! Whether you know it or not, you are familiar with Natural Language Processing. Applications of NLP include search techniques used in Google and other popular tools. The use of natural language processing in self-serve advanced analytics solutions can mean the difference between a simple, yet sophisticated, business user tool and a tool that is only suitable for a data scientist or professional analyst.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Advanced, Integrated, and Efficient Operating Room Systems – A Market Overview

BIS Research

Camera systems, surgical tables and lights, medical printers, image capture devices, and room lightings are some of the many devices that are used in an operating room (OR). These devices enhance the operational efficiency and surgical outcomes, and facilitates in quick recovery of the patient by capturing and consolidating the images and video data, illuminating of surgical sites, and also by enhancing the visualization of anatomical structures.

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These Top 3 Email Metrics Tools Are Made Possible By Big Data Analytics

Smart Data Collective

Big data is changing the nature of email marketing. Although data analytics has played a vital role in split-testing campaign variables, there are other benefits as well. One way that big data is helping in email marketing is improving team collaboration. New tools have made it easier for teams to coordinate with each other on their email marketing strategies.

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What Links to Target with Google's Disavow Tool - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.

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Data Analytics for Day-to-Day and Strategic Decisions!

Elegant BI

Data Analytics Tools Will Help You Solve Problems and Optimize Business! If your business is looking for more insight, more targeted decisions and improved revenue and agility, data analytics is a necessary component of your strategy. If you are considering data analytics tools, it is important to consider that a data democratization initiative that will provide self-serve business intelligence tools to business users will reap more benefits than static, restrictive data analytics software that

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Anti-Reflective and Anti-Fingerprint Coatings Revolutionizing the Manufacturing Industry

BIS Research

The increased usage of products such as mobile phones, tablets, and wearables on a global scale, has propelled the need to develop coatings that enhance and maintain the durability of the product. With researches and technological advancements in the manufacturing and advanced materials industry , innovative functional coatings are being developed. Initially, coatings were used for providing finish to the product, however, they now are an important area of the surface treatment process.

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Experts Reveal Data Science Behind Five Popular Android Apps

Smart Data Collective

Big data is playing a massive role in the formation of new technologies. New developments in data science have contributed to the release of a number of popular Android apps on the market. To the average Android user, big data is an invisible factor. However, it is the foundation of almost every app on their phone. It is important to evaluate its significance.

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Biometric Authentication and Identification Technology – Revolutionizing Safety and Security Across Industries

BIS Research

On one hand, digitalization has successfully enhanced the factor of user convenience, on the other hand, it has also aggravated various concerns related to safety and security. The increasing frequency of thefts and cybercrime cases across the world has resulted to concerns related to privacy and data breaches. These concerns have further fueled the growth of biometric authentication and identification market.

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Top 8 Productivity Tracking Apps That Leverage Big Data

Smart Data Collective

Big data is playing a vital role in productivity optimization in virtually every industry. Countless new tools rely on big data to streamline productivity. Big Data Makes Productivity Technology a Thing of the Future. Assuming you have a solid business model in place, your team’s productivity will correlate closely with your overall success. Productive teams are able to get more done every day.

Learning 176
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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The Relevance of Big Data For Multi-Factor Authentication Solutions

Smart Data Collective

Big data is playing an essential role in authentication. This will become a greater concern than ever, as security risks mount. Kaushik Pal wrote an insightful article on user authentication in Technopedia a couple of years ago. The importance of user authentication has risen since that article was first published. Experts are now discussing the role of multi-factor authentication solutions.