Crayon
AUGUST 4, 2021
At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. How much should your company’s products cost? Should you go with tiered packages, or one-size-fits-all solutions? Do you price for volume, or for higher revenue per order? The simple answer to these questions—if such a thing exists—is this: You should price each product according to its worth.
Cipher
AUGUST 2, 2021
Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.
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Smart Data Collective
AUGUST 2, 2021
Data-driven organizations are always looking for smarter ways to reach their customers. One of the biggest benefits of using big data in 2021 is improving customer engagement. Online businesses have discovered that big data can be a powerful asset when they want to boost their conversion rates. A good UX design that is predicated on big data is essential to the success of every business online.
Zoominfo
AUGUST 2, 2021
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Primary Intelligence
AUGUST 5, 2021
Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives.
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Moxtra, a company that helps businesses deliver client experiences for the digital age, has released an article that discusses the convergence of artificial intelligence and human intelligence to support digital customer engagement. The article is part of a thought leadership series on marketing innovation and is published on media and marketing resource Portada.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Intelligence Node
AUGUST 2, 2021
eCommerce has grown tremendously in the last year and a half. While it was already on its way to mass adoption, the pandemic further accelerated the shift to digital and birthed many first-time online shoppers. The growth in eCommerce has opened many new avenues for brands and is a window into the future of retail. […]. The post MAP Violations: How, When, & Why You Need to Monitor & Eliminate Them appeared first on Blog.
Zoominfo
AUGUST 5, 2021
Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline).
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Artificial intelligence has gained some level of infamy because of its perceived superiority over human intelligence, a recent article on Tech Times said. Author RJ Pierce said the “not-so-positive” reputation that AI has garnered is probably rooted in the fears of employees that they will eventually be displaced by a machine. Pierce, however, said that the man versus machine comparison may sometimes serve to obfuscate rather than to illuminate.
Netbasequid
AUGUST 5, 2021
There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! First, let’s explore why social listening should be at the top of your ‘must do’ list. Here are some fascinating stats speaking to the importance of good market research: 40% of marketers are using consumer research to make decisions.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Vable
AUGUST 5, 2021
Time for a conference update - library and information conferences are returning to various cities, or being presented as a hybrid of online/physical. Dates are all over the place but t here remains an overwhelming choice of conference. Choice in every why, when, what, how, who - anything is now possible!
Zoominfo
AUGUST 4, 2021
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Project Apario , a grassroots community-funded open-source intelligence research utility, is now available in the U.S. to increase the general public’s awareness of declassified government records. The OSINT research platform was designed to be resistant to censorship by not relying on Amazon Web Services. Using the system, researchers, analysts and OSINT professionals will be able to investigate old and new mysteries that were recently declassified but are not easily accessible, P
Netbasequid
AUGUST 3, 2021
The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money for your company, as well as alert you to any developing crisis. We’ve collected 12 social media monitoring tools that can serve your company well no matter if you’re on Instagram, Twitter, Facebook or Pinterest.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Domo
AUGUST 5, 2021
There was a time when CHOICE Humanitarian had access to Domo’s modern BI platform but wasn’t fully leveraging it. “It was pretty much just sitting there,” recalled Brit Meyer, the nonprofit’s director of measurement and evaluation. That all changed in 2017, shortly after Brit, who lives in Colorado, joined the Salt Lake-based organization and was introduced to volunteer Dustin Weghorst, a graduate student at the University of Denver with a penchant for problem-solving.
Zoominfo
AUGUST 5, 2021
Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline).
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Erin O’Loughlin , senior director of training at the Association of Certified Financial Crime Specialists, has published an open-source intelligence guide covering OSINT applications and investigative methods for finance companies. According to O’Loughlin, OSINT can be used to uncover lesser-known risks about individuals and entities and find out what resources criminals, fraudsters and hackers can weaponize to carry out their malicious activities.
Dataversity
AUGUST 5, 2021
Click to learn more about author Michele Iurillo. According to Gartner, data fabric is an architecture and set of data services that provides consistent functionality across a variety of environments, from on-premises to the cloud. Data fabric simplifies and integrates on-premises and cloud Data Management by accelerating digital transformation. How are we going to convince […].
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Similarweb
AUGUST 3, 2021
The game’s changed; the number one SERP spot’s no longer the target. The new goal? Position zero. If you’ve ever looked for apple pie ingredients or asked how to change a tire, you’ve come across SEO’s holy grail – featured snippets. Every time you search, your search engine strives to return the most relevant content. Some queries result in a clear and concise answer at the top of the page called a featured snippet.
Zoominfo
AUGUST 1, 2021
If you were asked to share one inspirational thought about data, what would it be? From tech leaders to data ops experts, many people have shared their most thought-provoking quotes about data. Here are some of our favorite quotes about data: “Without big data, you are blind and deaf and in the middle of a freeway.” — Geoffrey Moore “In God we trust, all others bring data.” — W.
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with providing market-specific insights and strategies to product management and marketing teams, sales specialists and executives.
Dataversity
AUGUST 5, 2021
Click to learn more about author JG Heithcock. No matter what your business or industry is, data is a critical asset to your business. Without secure and dependable backup for data protection, you’re at the mercy of life’s many “what ifs,” whether the data loss comes from spilling a drink on your keyboard or a ransomware attack. […]. The post How to Survive a Ransomware Attack: Five Backup Best Practices appeared first on DATAVERSITY.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Domo
AUGUST 2, 2021
For an organization to become data-driven, everyone within that organization first needs to become data-literate. . That’s because a data-literate culture is what enables a business as a whole to react quickly—and intelligently—to changes in the marketplace. And in a post-COVID world, no organization holds a greater competitive advantage than the one that can adjust to change on the fly and with speed. .
Netbasequid
AUGUST 2, 2021
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive
ArchIntel
AUGUST 3, 2021
ArchIntel™ -. Proskauer Rose, an international law firm headquartered in New York City , is recruiting a highly motivated, detail-oriented and enthusiastic competitive intelligence analyst to assist in the development and execution of the firm’s business development programs and initiatives. The analyst will be a core member of the firm’s CI team, working closely with the associate director of business development and other members of the Client Development department.
Dataversity
AUGUST 2, 2021
Click to learn more about author Danny Allan. The pace of change in enterprise IT has been rapid the past two decades, as technologies like AI, analytics, and IoT disrupt the way businesses run. And with the emergence of each new technology, organizations have to relearn the strategies they previously employed to protect data and applications […].
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
AUGUST 3, 2021
How do you rate the sales performance of your B2B marketing efforts? While sales volume is a good indicator of the performance of your marketing campaigns, it isn’t the only one. A sales pipeline lets you track your leads from prospects to customers throughout a B2B buyer’s journey that is often long and complex. For each stage, different metrics measure the effectiveness of the marketing strategy.
Vable
AUGUST 4, 2021
“An informed perspective is more important than ever in order to anticipate what comes next and succeed in emerging futures”. HBR, October 16, 2015.
ArchIntel
AUGUST 4, 2021
ArchIntel™ -. The U.S. transportation and logistics industry allows the world’s biggest economy to produce goods and then ship them off to domestic and international customers. The sector has taken on a new level of significance amid the COVID-19 pandemic, with more clients demanding delivery services. The protracted pandemic has created unprecedented challenges for the industry.
Moz
AUGUST 4, 2021
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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