June, 2023

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13 essential skills for accelerating digital transformation

CIO

Digital transformation is indeed a cornerstone of business strategy today, as 89% of enterprises see digital business as core to their growth, according to Gartner’s Board of Directors 2023 Survey. Equally telling is another statistic from that research: Just 35% of these enterprises have achieved their digital goals or are on track to do so. “This underlines the need for organizations to embrace change and adopt a more agile and forward-thinking approach to digital transformation skills in orde

Knowledge 903
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How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

Crayon

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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10 Best Lead Generation Tools in 2023

mention

Are you struggling to generate leads for your B2B business? According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. But fear not! Lead generation tools can be a game-changer for your B2B sales strategy.

Profiling 344
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Power Query Templates In Excel And Fabric

Chris Webb BI

Earlier this year a new feature was added to Power Query in Excel and Dataflows that very few people noticed: the abilty to export all the queries in the Power Query Editor to a template file. The reason few people noticed it was that, when the feature released, the only place you could import a template file was in a Power Platform dataflow. The documentation for exporting from Excel and importing to a Power Platform dataflow is very detailed and can be found here: [link] With the release of Fa

IT 324
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. Search engine optimization (or SEO) is a broad and highly complicated area and if you are a new business owner discovering it for the first time, it can feel terribly overwhelming.

More Trending

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10 hottest IT jobs for salary growth in 2023

CIO

As companies vie for talented tech workers to meet skills gaps in their organizations, the demand for certain tech roles has increased. There’s a strong need for workers with expertise in helping companies make sense of data, launch cloud strategies, build applications, and improve the overall user experience. This demand has driven up salaries for IT roles, especially those around development, engineering, and support.

IT 874
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2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

Crayon

For the third installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Brad Rosen , President at Sales Assembly, and Nick Siddoway , President & CEO at TruVoice from Corporate Visions.

Loss 325
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7 Tips to Help You Get on the Instagram Explore Page

mention

The most important benefit of getting your brand or business up on Instagram’s Explore page is reach. Like other Instagram built-in features like Reels and Stories, the Explore page is free advertising, allowing you to connect with non-followers and increase brand awareness. No two Explore pages are the same. Instagram’s algorithm curates each user’s Explore page based on their current interests and suggests accounts to follow.

Algorithm 292
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Power BI Monitoring Video

Chris Webb BI

A few months ago my colleague Rui Romano gave a really good talk on Power BI monitoring for admins and developers, and it’s now available on YouTube here: If you’re interested in learning about all the options available for monitoring Power BI (including Rui’s excellent solutions for reporting on Power BI admin data and the gateway logs as well as some that I’ve never looked at such as Microsoft 365 Defender) this is a must-watch!

Learning 202
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Data Labeling Improves Machine Learning & AI Efficiency

Smart Data Collective

Taking the world by storm, artificial intelligence and machine learning software are changing the landscape in many fields. Earlier today, one analysis found that the market size for deep learning was worth $51 billion in 2022 and it will grow to be worth $1.7 trillion by 2032. One such field is data labeling, where AI tools have emerged as indispensable assets.

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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Press Release Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record Jun 28 2023 Footwear Unlimited has tapped Tinuiti, the largest independent performance firm in the US, to manage Client Growth, Growth Media, Affiliate, SEO, and Analytics for the Frye brand. NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited.

Briefing 130
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10 emerging innovations that could redefine IT

CIO

The pace of innovation is relentless. CIOs must watch for the next generation of emerging technologies because new software can go from the dreams of some clever coder to an essential part of every IT shop in the blink of an eye. Once wild and seemingly impossible notions such as large language models, machine learning, and natural language processing have gone from the labs to the front lines.

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Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team

Crayon

Compete Hub is a real-time, dynamic feed that gives your sales reps the competitive insights they need to succeed on their next call.

Sales 325
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Best Practices for Google My Business

mention

Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company. The best part of it is that the service is completely free.

Business 275
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How to Develop a Successful Go-to-Market Strategy

Zoominfo

It’s the day of a new product launch. You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper.

Marketing 130
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7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money

Smart Data Collective

Big data technology is changing our lives in tremendous ways. One of the most significant changes has been the invention of smart homes. Market analysts expect that the market for smart homes will be $worth 581 billion by 2032. Think about this for a moment: what if your house could think for you? Better yet, what if it could think about you? Imagine a world where your home understands your habits, preferences, and even your routine, then uses this information to cut costs and save you money.

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Patent search tools for competitor analysis

Aqute Intelligence

Most technology companies use patent searches as one way of tracking their competitors’ activities. Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitive intelligence team in the technology industry should ignore patent searches.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AWS launches no-code service AppFabric with generative AI assistance

CIO

Amazon Web Services (AWS) on Tuesday unveiled a new no-code offering, dubbed AppFabric, designed to simplify SaaS integration for enterprises by increasing application observability and reducing operational costs associated with building point-to-point solutions. The fully managed AppFabric offering, which has been made generally available, is designed to help enterprises maintain SaaS application interoperability without having to develop connectors or workflows in-house while offering added se

Security 849
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Deadly Sins in Proposals: Faith is not a solution

FedSavvy

Would you be persuaded to buy from someone who had no plan on how to deal with inevitable problems in executing a project? No? Onward and upward as we continue our Deadly Sins series ! Sin #15: Never tell me the odds U.S. Department of Homeland Security, U.S. Customs and Border Protection (CBP), Medical Consultation and Support Services IDIQ Protest Decision Date : April 6, 2021 This competition involved a rather large Firm Fixed Price (FFP) IDIQ covering an incredible array of health services

Win 130
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What Is Google Tag Manager & How to Optimize It

mention

Google Tag Manager isn’t a new thing. This free and user-friendly tool has been around since 2005. The sad thing, however, is that a lot of us are still not familiar with it and the way it’s used. In this post, we’ll discuss what Google Tag Manager is and how you can optimize your Google Tag Manager. We’ll also have a quick look at the benefits of using Google Tag Manager and how to set it up for your business.

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Last week, ZoomInfo co-hosted an event with Bain & Co. at Forrester’s B2B Summit North America. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. 1.

Sales 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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QR Codes Leverage the Benefits of Big Data in Education

Smart Data Collective

The field of academia is more dependent on big data than ever before. Educational institutions reportedly spent over $13 billion on big data in 2020. Expenditures on big data in academia are projected to be worth over $57 billion by 2030. As colleges and other educational institutions invest more heavily in big data, they are going to take advantage of different forms of technology that help them leverage it more effectively.

Education 220
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Economic Pricing in 2023: A Retailer’s Key to Success

Intelligence Node

In light of the recession and post-pandemic retail, households across the world have slashed their budgets for the months ahead. Businesses, in turn, have switched focus to cater to a. The post Economic Pricing in 2023: A Retailer’s Key to Success appeared first on Blog.

Retail 104
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The top 15 big data and data analytics certifications

CIO

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications. If you’re looking to get an edge on a data analytics career, certification is a great option.

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Capgemini: Is this international power house creeping into your house?

FedSavvy

Capgemini was founded in 1967 in Paris, France as a data processing and enterprise management firm. Today, Capgemini is a global consulting firm with over 357,000 employees providing technical solutions in cloud, data, AI, engineering, and platform support to federal and commercial customers. Capgemini’s U.S.-based Government Solutions sector was created in 2002 and it is based in McLean, Virginia.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu