Cipher

JANUARY 27, 2021

If you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth. But a deeper look at what’s going on inside your company isn’t the only useful way to use this assessment.

SWOT 587

SWOT Analysis Competitor Analysis Business 587

Smart Data Collective

JANUARY 27, 2021

Cryptocurrencies have become very important in the modern economy. They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. Machine learning technology has made cryptocurrency investing opportunities more lucrative than ever. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted.

Learning 347

Learning Predictive Analytics Algorithm Benchmarking 347

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

Predictive Analytics 264

Predictive Analytics Banking Gaming Profiling 264

ArchIntel

JANUARY 27, 2021

ArchIntel™ -. The expeditious and reliable movement of goods across the United States’ 3.8 million square mile territory is obligatory in satisfying the requirements of consumers and industries alike. With the needs of the world’s most consumer-driven economy to meet, the U.S. logistics and transportation industry must be both dynamic and highly competitive.

Competitive 104

Competitive Profiling Competitive Intelligence Retail 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

Predictive Analytics 100

Predictive Analytics Banking Gaming Profiling 100

Dataversity

JANUARY 27, 2021

Click to learn more about author Amy O’Connor. Innovations in data-driven intelligence continue to power transformation initiatives for modern businesses. While these innovations improve how we collect, store, manipulate, and analyze data, that is not enough to fully leverage data. Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential.

Business 98

Business Innovation Intelligence Intelligence 98

ArchIntel

JANUARY 27, 2021

ArchIntel™ -. Infiniti Research utilized competitive pricing solutions to help a Europe-based packaged foods manufacturer overcome market challenges and the supply chain impacts of the COVID-19 pandemic. The client turned to Infiniti’s team of experts as it experienced a surge in customer attrition rate amid challenges like rising competition and demand for high quality and manufacturing speed, which was further compounded by increasing costs.

Competitive 104

Competitive Marketing Marketing Benchmarking 104

Dataversity

JANUARY 27, 2021

Click to learn more about author Craig Stewart. In order to be successful in today’s ultra-competitive business environment, companies must be committed to data. Data needs to truly be at the heart of every decision an organization makes, but this is easier said than done. There is an overwhelming amount of data in every organization. […]. The post Can You Trust Your Data?

Business Environment 96

Business Environment Competitive Learning Business 96

Domo

JANUARY 27, 2021

There’s a saying in hockey—and in business—that goes, “Skate to where the puck is going, not to where it has been.” The phrase was coined by the father of the NHL’s all-time scoring leader, Wayne Gretzky , but corporations have probably put it to use more than anyone else. At Domo, we like the metaphor not only because we pride ourselves on anticipation and agility, but because we actually sponsor a hockey team—and have since 2014.

Gaming 95

Gaming Win Advantage Advantage 95

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

JANUARY 27, 2021

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans.

Research 73

Research Travel Information Security 73

Acoustic

JANUARY 27, 2021

Email marketing remains one of the most influential, most popular, and best channels for marketers today. Sure, there are plenty of shiny new toys to tinker with and many of them perform quite well. But email is still arguably a marketer’s most important channel. Among business professionals, 86% say that email is their preferred method of communication.

Marketing 59

Marketing Marketing IT Sports 59

Dataversity

JANUARY 27, 2021

Click to learn more about author Ian Stendera. In the race towards digital transformation, many companies are pursuing tech investments touting promises of capabilities and business outcomes that don’t actually map to their organizational needs. As a result, those investments quickly become a loss as employees abandon them in pursuit of other solutions they expect […].

Loss 59

Loss Learning Business Management 59

Similarweb

JANUARY 27, 2021

If you want more visitors to land on your site, content is key. Writing high-quality, optimized content can attract more visitors to your site for free (yes, free)! The main factor here is being easy to find on search engines. Writing with search engine optimization (SEO) best practices doesn’t need to be overwhelming. This blog will break down the topic and explain how to optimize content for organic search across industries.

Algorithm 52

Algorithm Copywrite Win Brainstorming 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Elegant BI

JANUARY 27, 2021

Without Smart Data Visualization Tools, Business Users Will Not Embrace Analytics! If you want your business users to have access to analytics tools that are easy enough for the average user to understand, you will want to select augmented analytics that are easy to use with guidance and recommendations to help the user achieve the results they want AND help the user understand those results once they finish the analysis.

Business 52

Business Analysis 52

Infegy

JANUARY 27, 2021

In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spending, what their experiences are, what or who influences them, and which products, foods, and treatments matter to pet owners.

Research 52

Research IT 52

Vable

JANUARY 27, 2021

Team Vable is proud to have had our suite of products - Vable InfoPro , Vable Inbox and MyVable - included once again in the LAC Group's Report (Jan 2021) , where they compared Vable’s current awareness platform with four other technology platforms on the market.

Technology 52

Technology Technology Marketing Marketing 52

Wink Intel

JANUARY 27, 2021

Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report , noted that companies that still have age restrictions may be hesitant to lift them. Wink CEO Sheryl Moore. . “The low-interest rate environment and the changes in the stock market due to Covid-19 I think are keeping carriers where they’re at,” she said. The post After Dodging Bullet, Insurers Lift Age Restrictions on Applicants appeared first on Wink.

Sales 52

Sales Marketing Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

mention

JANUARY 27, 2021

Ask any business owner what they want, and their responses will all be the same. They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. Your company website is the online foundation of your brand. It is also the first impression visitors to your site get of your business.

IT 233

IT Business Profiling Management 233

Wink Intel

JANUARY 27, 2021

“This is a smart move for New York Life, given the current market environment,” said Sheryl Moore , CEO of Wink , a market research firm. She added that its field agents have probably been losing sales to indexed annuities for 26 years. Click HERE to read the full story via Life Annuity Specialist. The post New York Life Rolls Out Novel Way to Sell Fixed-Indexed Annuities appeared first on Wink.

Market Research 40

Market Research Marketing Research Research Sales 40

Smart Data Collective

JANUARY 27, 2021

The US federal tax code is notoriously tricky, and people often make mistakes, especially when they attempt to do their taxes on their own. If you plan to do your own tax return, it’s critical to avoid the errors that we point out below. But if you have a more complicated tax return, it’s smart to rely on the expertise of a Certified Public Accountant (CPA) to submit your return.

Banking 170

Banking Information Security Security 170

Wink Intel

JANUARY 27, 2021

Nationwide is joining with AmeriLife Group LLC to introduce an indexed annuity. Pacific Life, Newport Beach, California, has introduced the Pacific Choice Income variable annuity contract. RetireOne, San Francisco, has introduced the RetireOne Advisor Portal, to give registered investment advisors direct access to client insurance policy and annuity data, through mobile phones and tablets as well as through desktop computers.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Netbasequid

JANUARY 27, 2021

The ability to track and measure campaign performance is as important as the campaign itself. But how do you effectively measure the success or failure of campaigns run across various channels, using various mediums, as today’s marketing campaigns often are? The best way to gain an accurate and complete view is to use social media analytics and reporting to understand every aspect of your campaign – before, during, and after.

Analysis 98

Analysis Capital Sales Learning 98

Wink Intel

JANUARY 27, 2021

TODAY! Don’t miss this #NAILBAENGAGE Spotlight Interview with Annuity Rockstar Sheryl J. Moore of Moore Market Intelligence on DAY VI of #NAILBAENGAGE! LOG ON NOW to browse through the DAY VI agenda. The post #NAILBAENGAGE SPOTLIGHT with Annuity Rockstar Sheryl J. Moore appeared first on Wink.

Market Intelligence 40

Market Intelligence Intelligence Intelligence Marketing 40

Wink Intel

JANUARY 27, 2021

Many annuity agents, long successful at selling to clients in person, are struggling to chalk up substantial sales in pandemic-imposed virtual meetings. It is one reason annuity companies are looking, increasingly, to broker-dealers for distribution, argues Stan Haithcock, aka Stan the Annuity Man, in an interview with ThinkAdvisor. Meanwhile, says the nation’s self-described top independent annuity agent, financial advisors nowadays are, for a variety of reasons, selling fewer annuities.

Sales 40

Sales IT 40

Wink Intel

JANUARY 27, 2021

For investors, the last twenty years have been something of a roller coaster. The dot-com bubble, 9/11, the financial crisis, and now the recession associated with the COVID-19 pandemic have roiled stock markets enough to make any investor apprehensive about the consequences of the next big crisis — whatever it is and whenever it comes. Click HERE to read the full story via ThinkAdvisor.

Marketing 40

Marketing Marketing IT 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Wink Intel

JANUARY 27, 2021

We all made it to a new year. No one thought the pain and suffering of 2020 would ever end but gladly it did. (Especially for my Philadelphia Eagles.). We now have a reset opportunity for all things money. I think we should take advantage of turning the calendar’s page and highlight 2021 as “The Year to Talk About Money.”. Click HERE to read the full story via ThinkAdvisor.

Advantage 40

Advantage Advantage IT 40

Wink Intel

JANUARY 27, 2021

Sixth Street has agreed to acquire Talcott Resolution Life Insurance Company — what’s left of Hartford Financial Services Group Inc.’s old life and annuity operations, Talcott Resolution announced Wednesday. The price was not disclosed. Richard Carbone, Talcott Resolution’s chairman, described the deal with Sixth Street as a sale. The companies hope to close on the deal by June 30.

Sales 40

Sales 40

Wink Intel

JANUARY 27, 2021

Wednesday Joe Biden was sworn in as the 46th U.S. president, and Kamala Harris was sworn in as the country’s first female vice president. Financial services groups have been issuing statements responding to the official start of the Biden-Harris administration. Susan Neely, president of the American Council of Life Insurers (ACLI), extended congratulations on behalf of the ACLI.

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