Tue.Feb 28, 2023

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7 Steps to Start a Complete and Powerful Inbound Marketing Program

Weidert Group

You know a thing or two about inbound marketing. After all, you saw this blog’s title, clicked, and began reading. That doesn’t mean that you’re an expert; no shame in that. Inbound — especially for B2Bs — is a unique beast that takes time and effort to master. If getting started with inbound marketing for complex industrials is your goal, you’re in the right place.

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The Rome Call for AI Ethics: Should CIOs heed it?

CIO

As enterprises increasingly look to artificial intelligence (AI) to support, speed up, or even supplant human decision-making, calls have rung out for AI’s use and development to be subject to a higher power: our collective sense of right and wrong. One such entity weighing in on the need for AI ethics is the Vatican, which exactly three years ago, on Feb. 28, 2020, brought together representatives from Microsoft and IBM to first sign the Rome Call for AI Ethics, a commitment to develop AI that

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Analytics Changes the Calculus of Business Tax Compliance

Smart Data Collective

Data analytics technology has had a profound impact on the state of the financial industry. A growing number of financial institutions are using analytics tools to make better investing decisions and insurers are using analytics technology to improve their underwriting processes. However, there is an area that is being shaped by analytics technology that has not gotten as much attention – tax compliance.

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7 CIOs on building a consultative IT culture

CIO

How can we get our IT teams to be viewed as more consultative partners to the business? It’s one of the big questions I continue to hear from CIOs. While technology has changed dramatically over the past decade and become increasingly intertwined with the business’s success, many IT teams remain in order-taking mode, responding to requests and then scrambling to address the issues that arise after the fact.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

Smart Data Collective

While healthcare has evolved in many keyways over the last several decades, there are still several groups of individuals who find themselves without access to appropriate healthcare resources. One of these groups is rural residents, who face a number of challenges when it comes to having access to healthcare. Fortunately, data-driven approaches are emerging as potent solutions to this obstacle.

Hospitals 199
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Bringing the National Museum of African American History and Culture to the world

CIO

In 2022, with the pandemic subsiding, the National Museum of African American History and Culture at the Smithsonian Institution in Washington, DC, once again served more than 1 million visitors. But thanks to an inventive digital offering, called Searchable Museum , the museum has been able to reach even more. The searchable replica of the museum, which launched in November 2021, allows anyone around the globe to experience all elements of the museum, even with low-latency internet and inexpens

Startups 617

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4 ways to invest in IT during a recession while keeping costs low

CIO

The world is experiencing an onslaught of economic uncertainty, and the IT industry is facing headwinds just like any other. Gartner recently lowered their expectations for IT budgets to increase by just 2.2% in 2023 on average – lower than the projected 6.5% global inflation rate. But the economic turmoil doesn’t mean your competitors are going to stop investing in technology – CIOs still need to spend to improve operational excellence.

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Get Smarter, Faster: Composing the Future at the Gartner Data & Analytics Summit

IBI

Reading Time: 2 minutes When it comes to going faster and getting smarter, it’s old news that unlocking more value from data is the power play for enterprises. What might be new news to some readers is hinted at by the Gartner Data & Analytics Summit agenda—the importance of composability and streamlined paths to action through decision intelligence and data fabrics.

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How 3 Digital Champions Tackle Real-Time Data Challenges

CIO

By Thomas Been, DataStax Building data-driven, high-growth businesses takes a certain kind of roll-up-your-sleeves, determined, and smart builder who understands the importance of building a unified, foundational data architecture. We call these people Digital Champions. They’re visionaries in using real-time data and the cloud to deliver unprecedented value to their organizations and, in turn, to their customers.

Commerce 617
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7 Crucial Checks You Must Do After Updating WordPress Plugins

E2M

WordPress is one of the most popular CMS out there, powering around 40% of all websites on the internet. With its user-friendly interface and a vast library of plugins, WordPress allows even non-technical users to create stunning and functional websites. However, with great power comes great responsibility. As a website owner or developer, it’s crucial to keep your WordPress site up-to-date and secure.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Everything-as-a-Service: Huawei Brings the Cloud Ecosystem Within Reach at MWC 2023

CIO

GSMA’s Mobile World Congress (MWC) 2023 in Barcelona—the largest and most influential event for connectivity—is expected to attract over 80,000 attendees from 200 countries and over 2,000 exhibitors. This year’s event will explore themes of 5G acceleration, immersive technology, open networks, fintech, and ‘Digital Everything’, encompassing intelligent solutions, Internet-of-Things, Industry 4.0, and how every industry and enterprise stand to benefit from these immense opportunities in the digit

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What Every Manager Needs To Know About Data Security

TDAN BI

Data breaches, in case you hadn’t noticed, are all the rage. In today’s world, when smart telephones are all the rage, it’s no surprise that smart technology is being adopted by business as well.

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IT spend in META region expected to grow in 2023 despite challenges

CIO

The year ahead is likely to be characterised by recessionary pressures in key global economies, increasing borrowing costs, unpredictable supply chains, oil price uncertainty, and volatile demand. Regardless of the challenges of the past few years and the hurdles ahead, digital transformation investments in the Middle East, Türkiye, and Africa (META) are set to more than double across the 2021–2026 period, according to the latest forecast from IDC.

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How Will Artificial Intelligence Impact Project Management?

TDAN BI

The project management profession, like many others, faces an emergent threat from artificial intelligence (AI)-based technologies. Project managers are likely to experience a major upheaval during the 2020s. Gartner has predicted that by 2030, upwards to 80% of project management work will be automated by artificial intelligence (AI).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Install WordPress using Composer: Step by Step Installation Guide

E2M

Introduction: Why Composer base WordPress? Like any other application, your WordPress site is most secure when you can ensure repeatable builds and committable updates for your code and its dependencies. Your infrastructure gets committed through a set of configuration files that specify which version of PHP and MariaDB you want to use. This is the best way to ensure your project remains reproducible when developing new features.

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ChatGPT and the Commoditization of Expertise

TDAN BI

There’s been a lot of Chat about ChatGPT, the new AI chatbot being developed by a company called OpenAI. Indeed, people seem to be talking about little else, as far as I can see. So, let me put in my two cents worth here, for public consumption and consideration.

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Competitive Intelligence Sources - Where to Start

Kompyte

Have you been tasked with helping your company get a competitive edge? Setting up a comprehensive competitive intelligence program is a crucial first step. But, it can be overwhelming.

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7 Crucial Checks You Must Do After Updating a WordPress Plugin

E2M

WordPress is one of the most popular CMS out there, powering around 40% of all websites on the internet. With its user-friendly interface and a vast library of plugins, WordPress allows even non-technical users to create stunning and functional websites. However, with great power comes great responsibility. As a website owner or developer, it’s crucial to keep your WordPress site up-to-date and secure.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Advantages of Using Big Data in Healthcare

TDAN BI

Knowledge truly is power, and at no time in human history have people had more access to information than they do today. Thanks to the internet, ordinary citizens can instantly access enormous volumes of data on pretty much any topic they wish to explore, no matter how esoteric it may be.

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4 key strategies for using social listening to build audience segments

Infegy

Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.

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The CIO’s new C-suite mandate

CIO

JP Saini’s dual role as chief digital and technology officer at Sunbelt Rentals requires strategic relationships with his C-suite peers beyond just sharing a seat at the executive table. He’s also considered a strategic advisor and changemaker in the organization, and he’s often called on to speak with investors. He relies on his C-suite peers to give him a thorough, real-time understanding of the business.

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Finseca: 4 Smart Ways to Leverage Your 2023 Tax Return

Wink Intel

WASHINGTON , Feb. 23, 2023 /PRNewswire/ — In a recent study from  NerdWallet , 55% of Americans expect a tax refund this year. Your refund check is an excellent opportunity to set yourself up for long-term financial security. Finseca, or FIN ancial SEC urity for A ll, encourages Americans to consider the following four ideas before spending this year’s refund. 1.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Can Machine Learning Address Risk Parity Concerns?

Smart Data Collective

Here at Smart Data Collective, we have blogged extensively about the changes brought on by AI technology. Over the past few months, many others have started talking about some of the changes that we blogged about for years. While the technology is not new, this is being referred to as the year for AI. Machine learning technology has already had a huge impact on our lives in many ways.

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MassMutual’s Direct Private Investments Team and MassMutual Asset Finance to Transition to Barings

Wink Intel

Move will broaden investment solutions for insurance companies and other institutional investors CHARLOTTE, N.C. and SPRINGFIELD, Mass. , Feb. 27, 2023 /PRNewswire/ — Massachusetts Mutual Life Insurance Company (“MassMutual”) and Barings, one of the world’s leading investment managers and subsidiary of MassMutual, today announced plans to transition MassMutual’s Direct Private Investments (“DPI”), a leading fund finance provider, and MassMutual Asset

Finance 40
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Women agents and advisors making history in 2023

Wink Intel

With March being Women’s History Month and 2023 ushering in a new Congress, it is a good time to note that the 118th Congress has a record number of women. Women now hold 28% of congressional seats, which is a 59% increase from a decade ago. As our industry is well aware, there have been more women than men in the U.S. since 1946, women outlive men, and more women than men vote, but women still comprise a fraction of the total population of agents and advisors.

IT 40
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Helping Black Americans bridge the racial wealth gap

Wink Intel

Alexis Harris’s clients – a couple in their mid-30s – seemed to be on a good path. They wanted to save for their retirement, save for their newborn daughter’s education and build a legacy that would impact their daughter as well as the generations after her. This couple was disciplined about saving and investing. But they had not considered their parents’ lack of financial planning.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Northwestern Mutual revenue reaches all-time high at $35B

Wink Intel

In what a top executive humorously quipped “exceptionally boring,” Northwestern Mutual again reported annual record sales, earnings, and dividends for 2022 in a year that saw many of its peers struggle to post mediocre returns. The 166-year-old financial services company said its revenue reached an all-time high or nearly $35 billion for the year, up nearly 3% from the previous year, with permanent life insurance sales reaching $1.1 billion, also a company record.

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Salt Financial and MSCI Announce Strategic Collaboration to Develop Volatility-Controlled Index Solutions

Wink Intel

GREENWICH, Conn. , Feb. 15, 2023 /PRNewswire/ — Salt Financial today announced a collaboration with MSCI Inc. (NYSE: MSCI ) to create risk-controlled index solutions for insurance companies. The cooperation is expected to provide insurance companies and their clients with a new way to leverage MSCI’s 50 years of expertise in investment research and index construction using Salt’s patent-pending truVol® Risk Control Engine (RCE).

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The Savage Truth: These annuities have gotten more popular, and with good reason

Wink Intel

Although I have previously warned against many annuities, with good reason, this column will focus on one type of annuity that might serve a very good short-term purpose in your financial plan. Click HERE to view the full story via Buffalo News Wink’s Note: It looks like Terry Savage may be warming-up to annuities! **Has hell frozen over?** While I have Terry’s attention- Did you know that MYGAs are currently offering guaranteed yields of as much as 6% on a three-year contract?

IT 40
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Canvas Annuity Announces Launch of Multi-Year Guarantee Annuities in California

Wink Intel

Product Features Unique “Buy Direct” Model and 6.25% 7-year Rate SCOTTSDALE, Ariz. , Feb. 28, 2023 /PRNewswire/ — Canvas Annuity, a distribution affiliate of Puritan Life Insurance Company of America (Puritan Life), has announced the availability of their Future and Flex Fund multi-year guarantee (MYGA) fixed annuities in the state of California.

Win 40
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.