Wed.Apr 14, 2021

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6 Best Practices for Aligning Sales & Marketing in 2021

Crayon

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal?

Sales 662
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What Goes Into a Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy. Used effectively, a competitive analysis uncovers competitors’ strengths and weaknesses, predicts their strategies in the market, and outlines steps to take to outperform your competitive set.

Analysis 336
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Business Intelligence for Fairs, Congresses and Exhibitions

Smart Data Collective

For most entrepreneurs, the best way to make money is to find ways to work smarter and not harder. While different companies, regardless of their size, have different operational processes, they share a common need for actionable insight to drive success in their business. Advancement in big data technology has made the world of business even more competitive.

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How to Choose the Right Influencers for Your Campaign

mention

Follower Count isn’t Everything. Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you promote your new products on social media , you want to recruit Paris-based Instagram influencers who work in the vegan category. You’ve searched for influencers and narrowed down your list, making sure that all the remaining options are located in Paris and post about vegan food.

Profiling 205
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Growing Importance of AI for Small Businesses

Smart Data Collective

Artificial intelligence (AI) is no more confined to big businesses. As the technology matures and becomes more affordable, it has found a place in startups and small businesses as well. Do you need some evidence to support this position? A survey of 1,467 CEOs of small and mid-sized businesses (SMBs) found that out of all the current technologies, AI has had the maximum impact on their business. .

Business 254
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ZoomInfo Returns to Office with Hybrid Remote Work Model

Zoominfo

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo. Last week, ZoomInfo employees received the email that all of corporate America has been waiting for: “Return to Office Information.”.

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Why Social Listening Works Better Than Surveys to Reveal Cultural Shifts

Netbasequid

Surveys are how modern market research got its start nearly a century ago. A lot has changed in business since then. Now that we’re firmly rooted in the digital era, standard practices for acquiring consumer intelligence have changed along with it. Methods for conducting surveys have changed too, and they still have a place in today’s market research.

Travel 98
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Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

ArchIntel™ -. Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. Sales enablement or the act of empowering one’s sales representatives with the tools, resources and competitive intelligence to win deals must not be conducted on an ad hoc basis, Bond stressed in an article published on Crayon.

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Three Steps to Building a Successful Data Migration and Protection Strategy

Dataversity

Click to learn more about author Steve Leeper. Today’s data-hungry organizations face a growing range of management and migration challenges as their use of on-prem storage evolves and their consumption of cloud services continues to climb. Public cloud providers are rapidly increasing the capabilities of their file storage options in addition to their object storage […].

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Opportunities and Risks Confront Highly Competitive US Transportation and Logistics Industry

ArchIntel

ArchIntel™ -. Fresh opportunities in the U.S. transportation and logistics industry are aplenty in the COVID-19 era as Americans struggle to adapt to pandemic-induced mobility limitations. However, the same forces that have created a greater need for transport services can also weigh the sector down amid a restrictive environment. The industry has traditionally been highly competitive.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Why AI Should Join Forces with Neuroscience

Dataversity

Click to learn more about author Biju Dominic. When AlphaGo made the 37th move in the second game of the famous match between AlphaGo and the leading Go player Lee Sedol, all the commentators of the match were shocked. It was a move no human player would ever think of making. In the thousand-year history of […]. The post Why AI Should Join Forces with Neuroscience appeared first on DATAVERSITY.

Gaming 98
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April 14th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Coinbase and Finding the Next Unicorn: Winning VC's Leverage Alternative Data In a first-of-its-kind IPO, Coinbase is on the path to have a similar valuation as Goldman Sachs. Those who invested in Coinbase early on are surely celebrating a big pay day. The most successful Venture Capitalists use innovative resources to continuously make winning decisions.

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Market Intelligence: Definition, Advantages and Examples

Contify

The post Market Intelligence: Definition, Advantages and Examples appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Domopalooza Revisited: 4 Data Agility Sessions That Deliver

Domo

If you attended Domopalooza 2021 or have read anything about it, then you know that data agility is one of the three principles that not only form the foundation of Domo but enable modern BI for all. But what exactly is data agility? Put simply, it’s all about getting data to work—and getting it to work together , even though it might not be designed to work together.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission