Crayon
SEPTEMBER 15, 2021
There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique.
Cipher
SEPTEMBER 15, 2021
If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.
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Smart Data Collective
SEPTEMBER 15, 2021
In a rapidly digitizing world, data is a crucial thing to both individuals and organizations. One of the recent developments in digital technology is streaming data in real-time. Data streaming is all about processing and analyzing data that keeps on flowing from a particular source to a destination in almost real-time. No matter the size and scale, a business can now reap irrefutable benefits because of the real-time data streaming option.
Primary Intelligence
SEPTEMBER 15, 2021
Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? ” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
SEPTEMBER 15, 2021
Big data is playing a vital role in modern branding. Companies need to know how to utilize their online branding strategy effectively if they hope to get the most bang for their buck. Big data can be essential for reaching your branding goals. Utilizing Big Data to Get the Most Out of Your Digital Media Strategy. You need to know how to use big data effectively if you want to create a successful digital marketing strategy.
Zoominfo
SEPTEMBER 15, 2021
In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Vable
SEPTEMBER 15, 2021
After a long spring and an uncertain summer , September is the perfect time to stop, refocus and reset our New Year’s Resolutions. Once we as library and information people have done this for ourselves and our own professional development, we can harness the power of positivity and be ready to assist new work colleagues and end-users during their training and inductions.
Dataversity
SEPTEMBER 15, 2021
Click to learn more about author Clayton Weir. Over the last few years, retail banking has done a tremendous job of making the user experience sleeker and more frictionless. Yet, for all of the great strides that have been made in revolutionizing the retail banking experience – both on the front- and back-end – the […]. The post 3 Ways to Close the Data Gaps in Commercial Banking appeared first on DATAVERSITY.
Weidert Group
SEPTEMBER 15, 2021
Many sales and marketing professionals are confused about the meaning of ToFu, MoFu, and BoFu when it comes to inbound marketing. No, we’re not talking about some crazy, new health food products. The acronyms represent the different stages of the buyer's journey (top of funnel, middle of funnel, bottom of funnel), each of which requires the right content to be delivered at the right time to move the prospect through the funnel.
Moz
SEPTEMBER 15, 2021
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
SCIP
SEPTEMBER 15, 2021
This program will give you strategies, tools, & case studies to build a world-class CI function that. EXECUTIVE EDUCATION PROGRAM. Data-Driven Decision Making & CI. Only 3 Seats Left. Registration Closes this Friday. Only 3 seats are left for this new-to-world executive education program, developed exclusively for SCIP by the world's #1 post-graduate program in Information Management, NOVA IMS. 50+ Tools & Templates.
Digimind
SEPTEMBER 15, 2021
The world’s largest customer review institution for business software and services, G2 , has named Digimind a leader in its latest quarterly report for the 14th time consecutively. G2 is where businesses can discover, review and manage the technologies available in the market to match their enterprises’ needs. The business software review platform conveys the voices of real users who uphold high standards for the technology used for their companies.
Smart Data Collective
SEPTEMBER 15, 2021
Apache Hadoop needs no introduction when it comes to the management of large sophisticated storage spaces, but you probably wouldn’t think of it as the first solution to turn to when you want to run an email marketing campaign. This collection of open-source utilities are primarily designed to help solve issues related to distributed storage, which is normally associated with crunching large numbers and tracking information that comes in from multiple sources.
Similarweb
SEPTEMBER 15, 2021
SEO is one of the most scalable channels for driving targeted traffic to your website. That’s the good news. The bad? It can be extremely complicated. Google’s algorithm uses “ many factors “ (read: hundreds) to determine its rankings. Which makes things pretty complicated. Compounding the difficulty of developing an SEO strategy is that Google’s constantly changing its algorithm. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
mention
SEPTEMBER 15, 2021
How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. (Source: Gartner ). This doesn’t make sense. A majority of the crowd is willing to buy, and you haven’t been getting remarkable results from your lead generation strategy, can’t say you missed that!
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