Tue.Dec 20, 2022

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The Top Cloud Security Threat Comes from Within

CIO

One of the biggest cloud security threats your company faces isn’t malicious. In fact, it originates from inside your IT organization. Accidental misconfigurations pose one of the leading security vulnerabilities IT organizations contend with in the cloud. According to a recent study , 79% of companies had experienced a cloud data breach in the past 18 months—and 67% of respondents had identified security misconfiguration as the top security threat.

Security 889
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90% Of Saas Buyers Overpay for AI-Driven Services

Smart Data Collective

AI is becoming a powerful disruptive technology in recent years. One poll showed that 86% of CEOs feel that AI is a mainstream technology that their companies heavily depend on. According to a recent report by SaaS purchasing platform Vertice, 90% of buyers are overpaying for their SaaS, by an average of 20-30%. Many of these buyers are enamored with the idea of using AI to improve their business models, but don’t make sure that they are getting the right value from it.

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Why You Need to Consider Disaster Recovery-as-a-Service

CIO

In today’s connected, always-on world, unplanned downtime caused by a disaster can exact substantial tolls on your business from a cost, productivity, and customer experience perspective. Investing in a robust disaster recovery program upfront can save considerable costs down the road. Unfortunately, many businesses learn this lesson the hard way. According to FEMA, nearly a quarter of businesses never re-open following a major disaster—a sobering statistic.

Loss 655
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Bold 2023 Data Predictions

TDAN BI

Special thank you to Altair for providing the following set of bold predictions for 2023. The data world continues to change rapidly and you may want to consider these predictions when planning for the new year. The rise of generative AI startups: Generative artificial intelligence exploded in 2022. In this next year, we will see text […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Talon Outdoor’s Josko Grljevic on trading CTO for COO, plus adtech innovation

CIO

From training as a marine biologist to becoming Chief Transformation Officer and now Chief Operating Officer, Talon Outdoor’s Josko Grljevic sits down with CIO UK editor Doug Drinkwater to discuss technology executives becoming business leaders, digitising out-of-home media, building better data and analytics teams…and long-lost dreams of becoming a fisherman.

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Best Christmas Deals in 2022 – Check our Live Deals & Promo Updates

GrowbyData

Whether you’re a shopper, advertiser, or retailer, you are constantly seeking the most up-to-date promotions available this holiday season. Do you want to buy that special electronic this year or see how you are performing against your competition? Whatever the reason is, be it- Cyber Monday, Christmas, or any Holiday season – we have you covered with our Promotion Intelligence!

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Beyond Product Keywords: 4 Components of a Modern SEO Content Marketing Strategy

Weidert Group

What worked once doesn’t always work again. It happens! For the last decade-plus, many complex B2B companies have counted on search engine optimized content to drive organic traffic (and leads) to their websites. But as search engine algorithms have evolved, and the number of companies competing for search traffic have grown exponentially, it’s become more and more difficult to rank organically.

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11 Most Common SERP Features on Google in 2023

GrowbyData

G oogle has introduced many SERP features to help its users find the solution or product they are searching for based on the buying journey stage they are in. If leveraged properly Google SERP features can be incredibly helpful for marketers to optimize site content and think through which keywords to target as you can figure out related keywords, better understand user’s search intent along with opportunities for placement on the SERPs organic ranking.

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The Booming Market of Biosimilars

Alpha Sense BI

Biosimilar medicines, a nearly identical copy of an original biologic treatment, have recently taken center stage in the pharma industry. The post The Booming Market of Biosimilars appeared first on AlphaSense.

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Protect Data With Pillars of Zero Trust

TDAN BI

Your security team has plenty of challenges, but securing and protecting your data with consistent, granular, and automated enforcement across your hybrid cloud data estate shouldn’t be one of them. Security teams need to modernize to successfully secure and protect data with consistent, granular, and automated enforcement across hybrid cloud data estates.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Quality Best Practices to Discover the Hidden Potential of Dirty Data in Health Care

Dataversity

Dirty data – data that is inaccurate, incomplete, or inconsistent – costs the U.S. $3.1 trillion per year, according to IBM. Along with the staggering cost, it prevents health care stakeholders from realizing the enormous potential value that they could be realizing from downstream analytics, including population health management, value-based care, and digital health.

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Data is Risky Business: Data is a Communications Skill

TDAN BI

Over the past few months, my team in Castlebridge and I have been working with clients delivering training to business and IT teams on data management skills like data governance, data quality management, data modelling, and metadata management. Many of these teams were ‘blended’, combining staff from across the traditional divide (as an aside: this […].

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Owens Corning’s Zerby and Baymiller on customer-centric innovation

CIO

After more than three decades in corporate IT, including the last 10 years as senior vice president and CIO of Owens Corning, Steve Zerby will be retiring in March, handing over the reins to his longtime colleague and the company’s current vice president of IT, Annie Baymiller. Under Zerby’s tenure, the $8.5 billion global building and construction materials company has been named one of Computerworld’s 100 best places to work in IT for the past eight years, ranking No. 1 two of those years.

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7 Strategies for Using Direct Mail to Stand Out and Land Meetings 

Owler

These direct mail strategies will help you get the attention of prospects and book meetings. Cold Email and Cold Call Response Rates Are at a Low Clearbit says the average cold email reply rate is less than 1%. At the same time, the average cold call conversion rate is 1.48%, according to Gong. Cold call pickup rates are at an all-time low, and prospects are inundated with emails daily.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top cloud strategy mistakes CIOs can’t help making

CIO

Cloud adoption continues its meteoric rise, with IT leaders increasingly going all-in on the platform. But succeeding in the cloud can be complex, and CIOs have continued to fumble their cloud strategies in 2022 in a variety of ways, industry observers say. Topping the list of typical cloud strategy are three mistakes that fall under the heading of mental blueprint blunders: assuming that a cloud strategy is an IT-only endeavor, that all data must be moved to the cloud, and that a cloud strategy

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The Booming Market of Biosimilars

Alpha Sense BI

Biosimilar medicines, a nearly identical copy of an original biologic treatment, have recently taken center stage in the pharma industry. As approvals and implementation of biosimilar products, therapies, and medicines continue to accelerate, the U.S. healthcare system is set to experience enormous cost cuts and save Americans millions of dollars in life-essential care.

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Why Your Healthcare Organization Should Consider HPE GreenLake for EHR

CIO

The Electronic Health Record (EHR) is only becoming more critical in delivering patient care services and improving outcomes. As a leading provider of the EHR, Epic Systems (Epic) supports a growing number of hospital systems and integrated health networks striving for innovative delivery of mission-critical systems. However, legacy methods of running Epic on-premises present a significant operational burden for healthcare providers.

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The CIO Guide for 2023: Top Tips for Navigating Uncertainty in the New Year

CIO

By Saket Srivastava, Chief Information Officer at Asana There has never been a better time to be a CIO. The pandemic has evolved how we regard the IT organization within businesses, in no small part due to the extensive role it played in keeping teams connected and able to perform during a more disconnected time than ever. No longer is the tech function conceived of as a back-office team — we are leading the charge in how the workplace adapts.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr