Mon.Jul 24, 2023

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The country’s premier football division, LaLiga, is leveraging artificial intelligence and machine learning (ML) to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game. The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and

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Revolutionizing Procurement: The Power of AI in Vendor Management Systems

Smart Data Collective

Vendor Management Systems (VMS) have become an indispensable tool for streamlining procurement and fostering strong vendor relationships. With the advent of the Fourth Industrial Revolution, where the lines between physical, digital, and biological spheres are increasingly blurred, a new transformational player has emerged on the VMS scene: Artificial Intelligence (AI).

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How Combining SEO and Social Media Can Boost Visibility

mention

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Many business owners make the mistake of perceiving social media activity, advertisements, and strategies as a standalone channel to generate leads and promote their brands. Similarly, many view SEO as something that’s disparate from their other marketing activities.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. That figure is projected to keep growing at a rate of 28.7% a year until 2030. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A guide to growing your business with customer feedback analysis

bazaarvoice

In this digital age, where every interaction with your customers is an opportunity to learn, harnessing the potential of feedback is a pivotal factor in thriving among fierce competition. Customer feedback analysis is a powerful tool that empowers businesses to understand their target audience, refine their offerings, and build unwavering customer loyalty.

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Pharma Analytics: Unlocking Success and Transforming Your Business

Netbasequid

Being in charge of drug production and distribution, pharmaceutical companies have a unique and immense responsibility. Pharma analytics in healthcare are essential to the many tasks of the industry, including improving medications, running clinical trials, and evaluating the efficacy of new products. And pharmaceutical analytics can help brands stand out amid growing competition to unlock previously hidden opportunities.

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Becoming Data-Driven Without a Data Analyst

Dataversity

Data analysts are an important part of modern business, and this article will not argue otherwise. But it will argue that not every company, department, and team needs a data analyst to become data-driven. Before being hired as senior product manager of a data integration platform, I had little experience working directly with data tools. But I knew […] The post Becoming Data-Driven Without a Data Analyst appeared first on DATAVERSITY.

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Add Your Custom Sources on Top of Contify Platform’s 500,000+ sources

Contify

The post Add Your Custom Sources on Top of Contify Platform’s 500,000+ sources appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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How IT leaders are driving new revenue

CIO

Sandwich-focused restaurant franchise Subway has some 37,000 locations worldwide, each of which faces a unique combination of factors, such as local competition and customer demographics, that impact sales and profitability. But Donagh Herlihy , the company’s chief digital and information officer, has a corporate-level solution to help each individual store determine “the sweet spot of pricing” to optimize profitability for that restaurant.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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From FreeIPA to Okta: Replacing GoodData’s Identity Management System

GoodData

Learn about the reasons for replacing FreeIPA and the steps taken for a successful transition.

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What Is GitOps and How Can It Support Machine Learning Operations?

Dataversity

GitOps is a way of implementing continuous delivery for cloud native applications. It is based on the idea of using Git as a single source of truth for declarative infrastructure and applications. In GitOps, the desired state of the infrastructure and applications is stored in version control, and an automated process is used to ensure […] The post What Is GitOps and How Can It Support Machine Learning Operations?