Crayon
APRIL 30, 2021
Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Crayon
SEPTEMBER 22, 2021
Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Crayon
APRIL 2, 2021
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.
Crayon
NOVEMBER 8, 2022
It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In fact, if you aim to succeed over the long term in a competitive niche, it should be at the forefront of your efforts. Measure success. But first….
Crayon
FEBRUARY 11, 2021
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel. Basic elements to include in your battlecards.
Crayon
SEPTEMBER 8, 2021
We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence. This implies that competitive intelligence (CI) need not be part of your pre-call planning routine—an implication we wholeheartedly disagree with.
Expert insights. Personalized for you.
697 
Let's personalize your content