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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. From your interactions, do you sense any gaps in our current offerings compared to the competition?

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The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Fostering Customer Loyalty With Personalization Customer loyalty is important to business competition, as it can lead to future purchases, positive reviews, and referrals.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.

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Competitive Intelligence Spotlight #30: August Jackson, Senior Director of Market and Competitive Intelligence for Deltek

ArchIntel

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.