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What’s holding CTOs back?

CIO

“Despite the challenges CTOs face in proving the value of innovation, aligning these initiatives with tangible business outcomes is essential for driving success and sustainability in today’s competitive landscape,’’ McIntosh says. “By

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The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

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Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Fostering Customer Loyalty With Personalization Customer loyalty is important to business competition, as it can lead to future purchases, positive reviews, and referrals.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.

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Accelerating innovation with cloud-native apps on Microsoft Cloud

CIO

Like the retail and media companies that adopted cloud-native services before them, financial institutions are learning that the more agile their technology is, the more customers they will attract. This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications.

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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.