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Global Consumer Insight Analytics Report

Netbasequid

What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketing intelligence professionals located around the world.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

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C-Suite Outlook on the Global Energy Transition

Alpha Sense BI

Over the last three months, C-Suite leaders across industries have prioritized conversations around climate change , the global energy crisis, and the consequences of their corporations not enacting a net-zero future. To date, there’s been substantial deal-making that’s pushed this approach into boardrooms globally.

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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Human Capital Management in an Economic Downturn

Alpha Sense BI

Whether their strategy involves introducing new products to the market, changing business models, or even expanding services through a new platform— leaning out teams and saving capital will not help a company to survive, let alone thrive, in unpredictable times. It has the potential to transform the market intelligence industry.

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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here are a few relevant statistics we found that show the value of smart data analytics: Global revenue in the market research industry grew from $33 billion in 2008 to $73 billion in 2019. Let’s see why!

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