SpyFu

FEBRUARY 26, 2021

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). But for content creators, they represent a golden opportunity. Content gap analysis—the process of finding and filling these gaps—can help you find new readers and bring more value to your existing audience.

Analysis 93

Analysis Knowledge Research Education 93

Alexa

DECEMBER 3, 2020

What Is Conversational Marketing? It’s what everyone uses in real life. The ability to recall previous conversations also helps make the customer relationship with the chatbot feel more like a face-to-face interaction where the artificial intelligence remembers what a customer was there for. Chatbot Interactions.

Marketing 233

Marketing Marketing Sales Education 233

Similarweb

JUNE 2, 2021

What they really care about is how you will solve their problem. The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Frankly, not without great content. Does content marketing work?

Marketing 97

Marketing Marketing Education Briefing 97

Zoominfo

OCTOBER 2, 2019

We looked for patterns across high-value startups to find out what unicorns do differently – and how they achieve such unprecedented success – at every stage of their lifecycle. . What are you selling? Who are your ideal customers and what are their needs? Most importantly, their MVPs are unique.

Startups 182

Startups Entertainment Travel Sales 182

SpyFu

DECEMBER 3, 2020

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll use, the steps it will take to get there, and the fun new content you’ll create—none of that really matters if you’re not building toward well-defined SEO goals.

Profiling 116

Profiling Competitive Learning Algorithm 116

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month.

Brainstorming 68

Brainstorming Research Competitive Information 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month.

Brainstorming 68

Brainstorming Research Competitive Information 68

Similarweb

APRIL 28, 2021

So you want to understand how well your marketing campaigns are performing, but what metrics should you be tracking? Digital marketing metrics, i.e. website traffic, leads generated and ROI, for example, can put you on the path to doing so, but what are these internet marketing metrics and how can you use them? Overall website traffic.

Marketing 90

Marketing Marketing Benchmarking Market Intelligence 90

Moz

JANUARY 22, 2019

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. What is the conversion funnel? Think about your own shopping habits: you don’t just buy the first thing you see.

Sales 56

Sales Commerce Advantage Advantage 56

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. The only problem is, you’re not always sure what to assign them. What’s a content brief?

Briefing 60

Briefing Retail Research Startups 60

Similarweb

APRIL 20, 2021

Ever wonder what coaches tell their players during an NBA game? What is a digital marketing strategy ? Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. . Owned media is the content on your owned domains, like your website.

Win 98

Win Marketing Marketing IT 98

SpyFu

NOVEMBER 12, 2021

Here are some of the best SEO audit tools and what they can be used for: Google PageSpeed Insights : Finding out how quickly your page loads and getting recommendations on how to speed it up. . #1 For this reason, before you perform your SEO audit, decide what actions you are trying to drive with your SEO strategy.

Win 105

Win Learning Competitive Research 105

Similarweb

APRIL 20, 2021

Ever wonder what coaches tell their players during an NBA game? What is a digital marketing strategy ? Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. . Owned media is the content on your owned domains, like your website.

Win 59

Win Marketing Marketing IT 59

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Sales 57

Sales Research Management Competitive 57