mention

APRIL 20, 2022

In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. On LinkedIn, you can share your articles and blogs of 110,000 characters. Personal branding is a big topic in online business. And for a good reason. What is personal branding?

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Sales 246

Sales Research Marketing Marketing 246

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

Sales 179

Sales Profiling Win Research 179

Smart Data Collective

SEPTEMBER 7, 2022

Offsite SEO involves identifying linkbuilding opportunities, which is a lot easier with data mining tools. Local companies can also use data mining tools to identify canonicalization opportunities. Data mining technology has led to some important breakthroughs in modern marketing. All these strategies are essential.

Data Mining 337

Data Mining Algorithm Technology Technology 337

Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. If you want to find out how conversations are shaping the future of inbound content marketing, you’ve come to the right place. Your audience will also value bots once they see how helpful the technology can be.

Marketing 221

Marketing Marketing Entertainment Knowledge 221

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. How Do I Create a Sales Webinar? How do you get people to sign up for your event?

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Employ HubSpot sales routing.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Sales 130

Sales Sales Enablement Technology Technology 130

mention

APRIL 13, 2022

This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. Table of Contents: SMART marketing goals: the what and why How to map your goals to your marketing funnel? How will you quantify this target?

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

MARCH 27, 2019

Consider how helpful it would be to have access to a list of companies that recently ended contracts with your biggest competitor. Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process.

Sales 222

Sales Advantage Advantage Research 222

Domo

APRIL 17, 2024

Are you ever overwhelmed by how much data you have scattered across your marketing channels and tools? If you work in marketing (like me), you may not know what connectors are and how powerful they can be. If you work in marketing (like me), you may not know what connectors are and how powerful they can be.

Marketing 129

Marketing Marketing Banking Sales 129

E2M

MARCH 13, 2024

Every agency owner aims to onboard more clients, grow their sales, and scale their business. A polished and detail-oriented SEO proposal is a crucial part of your sales process. The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Table of Contents I. Table of Contents I.

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

mention

FEBRUARY 12, 2024

So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. that has any impact on how your target audience sees you is considered public relations. that has any impact on how your target audience sees you is considered public relations.

Globalization 157

Globalization Gaming Marketing Marketing 157

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Sales 130

Sales Profiling Win Research 130

Zoominfo

NOVEMBER 22, 2019

Funding How much funding have they raised? How much time has occurred between their previous round of funding and when you made contact? How did you create the conversation? I recommend sending out a three-question survey: How did you find us? Who are your best customers? What patterns can you draw among them?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline.

Benchmarking 225

Benchmarking Education Sales Win 225

Smart Data Collective

JANUARY 1, 2023

There are different types of LinkedIn messages you can automate, including connection requests, prospecting messages, and even follow-ups. You can use this tool to save time, reach your targeted audience, and increase the number of prospects and leads you to have. You can find a list of some of them on this blog post from Social Pilot.

Profiling 289

Profiling Technology Technology Marketing 289

Zoominfo

AUGUST 11, 2020

But how do you determine which existing clients are good, and which ones were just too difficult to secure? An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Client profile information can tell you who to go after, as well as how to go after them.

Profiling 246

Profiling Sales Research Information 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. 5 Ways Technographics Improve Sales Prospecting.

Commerce 177

Commerce Sales Competitive Technology 177

Alexa

JANUARY 15, 2021

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What Is Conversational Selling?

Sales 162

Sales Knowledge Information Marketing 162

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Let’s get into it!

Education 235

Education Sales Research Learning 235

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales 232

Sales Loss Win Management 232

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. How to Personalize Your Prospecting Emails.

Profiling 130

Profiling Advantage Advantage Sales 130

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Sales 228

Sales Marketing Marketing Technology 228

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before. Enter: Marketing attribution.

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? Closing more sales. The ultimate goal?

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

SEPTEMBER 30, 2020

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). In a loyal customer, prospects can identify with someone just like them: a regular consumer who happens to be enjoying a product. Become a Rep,” it read. She was being sold to.

Sales 246

Sales IT 246

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. LinkedIn Sales Navigator. Ready to get started? Keep reading!

Profiling 227

Profiling Sales Learning Information 227

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. in sales revenue ( source ). Don’t let this happen to you!

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

SEPTEMBER 23, 2020

So how do you create a foolproof GTM strategy? Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions. What’s Broke?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

mention

MARCH 3, 2023

All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. For instance, how a brand addresses customer pain points – before, during, and post-sales determines customer service experience. The simple answer is – yes!

Marketing 261

Marketing Marketing Win Knowledge 261

Zoominfo

SEPTEMBER 29, 2019

If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers.

Sales 190

Sales Briefing Win Learning 190