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6 generative AI hazards IT leaders should avoid

CIO

But even businesses outside creative industries need to be careful about using generative AI, which can backfire in embarrassing ways and potentially expose them to legal action. But a company spokesperson did say: “We’re in a world where our AI has become incredibly powerful, and it can do amazing things.

IT 835
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The year’s top 10 enterprise AI trends — so far

CIO

But there’s also the downside: the possibility gen AI will take companies down. The phrase “existential risk” is now everywhere—not in the sense the AI would destroy humanity, but that it would make business functions, or even entire companies, obsolete. According to McKinsey, gen AI is poised to add up to an annual $4.4

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What is Marketing Automation: Definition, Tools, and Examples

mention

Why should you use it in your business, and how can you get started? In this article, we’ll answer all these questions by providing a definition of marketing automation, some tools for automating your marketing campaigns, and examples of marketing automation you can use to drive more leads and sales to your business.

Marketing 285
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6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process. Your homepage serves as the digital heartbeat of your business. In fact, it’s one of the very best customer journey touchpoints your business can utilize. Social Media.

Education 328
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4 Chatbot Use Cases That Can Help Your Business Drive Revenue

Alexa

Have you ever interacted with a chatbot that just gets it? A chatbot that’s genuinely interested in helping you find the right solution versus stalking you around a website and asking you if you’re ready to buy something. Chatbot Use Case 1: Upselling/Cross-Selling. Relevant industries: eCommerce, finance, SaaS.

Business 179
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Conversational Selling: The New Way to Boost Your Sales

Alexa

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. To establish more lucrative long-term relationships with your brand, you put customers and prospects ahead of making a quick sale. What Is Conversational Selling?

Sales 162
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How Innovative Companies Are Using Artificial Intelligence (AI) to Gain An Edge In Business

mention

They’re tools that use advanced machine learning to anticipate the needs of a business and fulfill those needs efficiently. They’re tools that use advanced machine learning to anticipate the needs of a business and fulfill those needs efficiently. What can your business do to bring the power of AI to your organization?