SCIP

MARCH 27, 2024

In this blog, we'll explore how AI is transforming business strategies by enhancing competitive intelligence capabilities. The Evolution of Competitive Intelligence Competitive Intelligence involves gathering, analyzing, and interpreting information about competitors and the competitive environment to inform strategic decision-making.

Competitive Intelligence 40

Competitive Intelligence Competitive SCIP Intelligence 40

Netbasequid

JUNE 27, 2022

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. This data must be drawn from both consumer and market data sources – and aggregated for analysis. Competitor Monitoring. Consistent Risk Analysis.

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Competitor Analysis SWOT Analysis Market Intelligence 97

SpyFu

DECEMBER 19, 2022

Image Source: Stone Temple This makes it crucial to develop valuable content if you want to get your website to the top of Google. You can use content research tools like BuzzSumo to identify the most shared and trending pieces of content. A BuzzSumo analysis of 100 million articles found that long-form content gets more social shares.

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Profiling Analysis Brainstorming Competitor Analysis 111

Netbasequid

AUGUST 9, 2022

It can include data from news sources, social media, online reports, reviews, blogs and much more. And there are many different sources from which to pull this information. Meanwhile that which is unknown remains a mystery without further research tools. Your market research tools should offer all of the above.

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Alpha Sense BI

JANUARY 12, 2024

However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions. Expert Insights can be used as a primary investment research tool to conduct fast and comprehensive due diligence on any target company, industry, or opportunity.

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Due Diligence Research Market Intelligence Primary Research 104

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business.

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Market Intelligence Intelligence Intelligence Marketing 140

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

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Netbasequid

SEPTEMBER 23, 2021

We’ll define that below, as well as its role in industry analysis and market research. Essentially, media intelligence means capturing and analyzing public, social, and news media content to check lots of mission critical boxes. Many of these social listening tools are easily accessible and some are free.

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Intelligence Intelligence Competitive Landscape Analysis 101

Netbasequid

SEPTEMBER 26, 2022

Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. Market entry research is the insight needed to enter a new market.

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Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Let’s jump into those market intelligence tools making a difference for brands in the marketplace!

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Netbasequid

AUGUST 17, 2022

It can help you stay ahead of competitors and crises when it’s on point, or it can be a huge waste of time and resources when it’s not. It’s important to understand precisely how your market research tool parses the data it captures and aggregates on your behalf, as there is no ‘one’ industry standard for it yet.

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Market Research Marketing Research Research Marketing 111

Netbasequid

FEBRUARY 23, 2022

And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Here, we’ll explore what social media scanning is, as well as provide the 20 best social media monitoring tools out there. 2) Rival IQ.

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Competitive Benchmarking Competitive Intelligence Analysis 105

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. Here they are in order of popularity: 1.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Netbasequid

FEBRUARY 17, 2021

Sustainability Analysis by Social Channel. Their report details the variation in tone and content on Twitter and LinkedIn, and we encourage you to read it for their in-depth analysis of keywords found in clusters and by sentiment. It extracts the most relevant/related mentions when forming contextualized clusters for analysis.

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Alpha Sense BI

FEBRUARY 21, 2023

That’s where market research tools come in. With never-ending content streams constantly churning out SEC filings, earnings transcripts, analyst reports, trade journals, news publications, census data—finding the data itself is rarely the issue. Are the intelligence tools customizable to meet your needs?

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

That’s where market research tools come in. With never-ending content streams constantly churning out SEC filings, earnings transcripts, analyst reports, trade journals, news publications, census data—finding the data itself is rarely the issue. Are the intelligence tools customizable to meet your needs?

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

JANUARY 20, 2021

And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason! Competitor intelligence. The analysis part is key. You can even upload your own company data for analysis. Product intelligence.

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Market Intelligence Intelligence Intelligence Marketing 98

mention

APRIL 28, 2021

The good news is there is huge room for improvement amongst potential clients. Source: Conversion rate optimization: five key success factors. “Due Really thinking about these things can help you carve out a niche for yourself and stand out from competitors. Source: The 2020 State of Conversion Optimization Report.

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Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Sales 154

Sales Startups Sales Enablement Technology 154

Netbasequid

MAY 26, 2023

Most companies are primarily using social listening to understand brand sentiment, benchmark against competitors, spot ambassadors, or source user-generated content. And as Nick emphasizes, making assumptions without proper data and analysis is never desirable for companies. However, that doesn’t offer a complete picture.

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Analysis Benchmarking Knowledge Competitive 97

Moz

NOVEMBER 22, 2020

I lead Moz’s onboarding team in Ireland, and keywords are our most discussed topic in one-on-one walkthroughs — you all want to know how to find the best keywords, if you are currently using the most relevant keywords, and what keywords your competitors are using. The Moz Pro tool shows us all this and more. Book a Moz Pro Walkthrough.

Entertainment 82

Entertainment Competitor Analysis Algorithm Analysis 82

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. 8 Social Recruiting Mistakes to Stop Making Today.

Profiling 221

Profiling Gaming Education Information 221

SpyFu

JUNE 29, 2022

But, by taking the time to establish yourself online from day one, you can avoid missing out on early engagement and sales that competitors will easily snatch up in your absence. Run an SEO analysis not just locally, but on national competitors as well. Second, Keep SEO in your budget at all times.

Business 88

Business Brainstorming Research Analysis 88

Netbasequid

AUGUST 12, 2021

So, how do you know which tool(s) are right for your business? But there are other essential places that must be monitored as well, such as blogs, forums, news channels, radio and podcasts. The media monitoring tools market is projected to grow from $3.04 And there are loads of options out there to choose from!

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Benchmarking Competitive Win Marketing 105

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

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Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 The right tool, however, can get you up to speed in no time! What are marketing analytics?

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Netbasequid

OCTOBER 29, 2021

So, you’ve probably heard the news that Facebook has a looming name change in the works. And today, when Facebook announced its new name , Meta – the news was met with initial excitement: And online sentiment is evolving throughout the day, as more consumers learn of the change and consider its many potential applications and implications!

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SpyFu

JUNE 1, 2021

But knowing your enemy starts with research, analysis, and a complete competitive audit. By choosing the right tools, any business owner can do a meaningful competitive audit in just 10 minutes. #1 1 Identify Your Top 10 Google Organic Search Competitors Google handled 74.75% of all internet searches in March 2019.

Competitive 52

Competitive Win Research Competitor Analysis 52

Alpha Sense BI

SEPTEMBER 26, 2023

Traditionally, financial analysts relied heavily on traditional data sources like company earnings reports, filings, and economic indicators. However, with the rapid rise of technology and the emergence of big data, a new type of data has emerged: alternative data. One, sometimes it can be used to generate a signal in and of itself.

Primary Research 52

Primary Research Competitive Landscape Due Diligence Startups 52

Netbasequid

MARCH 17, 2021

Using NetBase Quid’s social media analytics tools, companies like Instacart can explore online conversations surrounding their brand and industry to gain actionable insight. Users can then compare these metrics to those of their competitors to see where they stand regarding brand awareness and reputation.

Competitive Intelligence 52

Competitive Intelligence Startups Benchmarking Market Intelligence 52

Netbasequid

MARCH 22, 2022

Why you need a solution that integrates social and other sources with your own data and consumer feedbac. Social media monitoring tools can help you be Johnny-on-the-spot and diffuse a tense situation, when needed. And comparing results with a nearby competitor can be helpful as well. And it’s always eventually needed online.

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Benchmarking Due Diligence Win Analysis 59

Engage3

JANUARY 18, 2022

IDC recommended that retailers looking to modernize their price and promotions tools should look for vendors that provide critical capabilities including: 1. CIM helps retailers reverse-engineer their competitors’ pricing and assortment strategies across channels, markets, and items. Embedded intelligence. Scenario modeling.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Netbasequid

MAY 10, 2021

There are so many different ways a social media monitoring tool can help your brand, and we’ll break down a few of them to illustrate what social media monitoring can do for you! And comparing results with a nearby competitor can be helpful as well. A trend analysis provides you with actionable insights. Growing Share of Voice.

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Benchmarking Due Diligence Win Gaming 78

Zoominfo

SEPTEMBER 3, 2018

Otherwise, you risk losing customers to competitors who get personalization right. In fact, a recent study shows 74% of consumers are either likely or very likely to respond to a brand’s request for specific product feedback ( source ). Where do you go for industry news and analysis? What is your company?

Business 133

Business Competitive Landscape Travel Benchmarking 133

Netbasequid

NOVEMBER 9, 2021

And we are going to explore the top 15 customer intelligence tools that should be on your radar to keep this capability in top shape. NetBase Quid is what many brands consider a foundational tool, offering AI-enabled consumer analysis to deliver a more intimate understanding of consumer likes, dislikes, wants and needs.

Intelligence 52

Intelligence Intelligence Market Intelligence Competitive 52

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content isn’t as up-to-date.

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Competitive Analysis Research Information 74

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. You don’t have a social recruiting strategy. You haven’t defined your target audience.

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