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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking.

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. However, that doesn’t have to be the case for yours.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights.

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NetBase Quid Welcomes Rival IQ!

Netbasequid

Furthering our ongoing effort to make the world make sense for our customers, we are thrilled announce our acquisition of the complementary and innovative social analytics provider, Rival IQ ! It helps social media professionals maximize their impact with competitive benchmarking, comprehensive analytics, and automated insight generation.

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3 Ways to Apply Natural Language Processing (NLP) in Financial Research

Alpha Sense BI

New forces and volatile markets are creating newer, greater demands for effective market intelligence research. With AI and NLP, financial analysts and investment managers can avoid missing out on key insights, underperforming on their benchmark, and lagging behind the competition. . What is NLP?

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.