article thumbnail

Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

article thumbnail

Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. In this blog post, we will explore what a competitive analysis report is, why it’s important, and how you can create one for your business. What is a Competitive Analysis Report?

Analysis 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AlphaSense for Investment Banking

Alpha Sense BI

Nothing typifies this more than the first step in any market and competitive landscape analysis or due diligence effort—mapping the landscape. Typically, building out a landscape involves gaining an understanding of the key organizations operating in a given sector and identifying their revenue streams and product offerings.

Banking 111
article thumbnail

Sentiment Analysis: Understanding Perception for Better Marketing

mention

Importance of Sentiment Analysis in Marketing The insights that marketers gain from sentiment analysis can be used to refine marketing strategies, strengthen brand loyalty, and ultimately drive business success in an ever-evolving digital landscape. Utilizing Sentiment Analysis It can be applied in various facets of modern marketing.

Analysis 167
article thumbnail

Retrieval-Augmented Generation (RAG): What It Is and Why It’s an Essential Component of Enterprise AI

Alpha Sense BI

As generative AI (genAI) continues to transform global business practices, ranging from optimizing workforce efficiency, reducing costs, and speeding up research and development, industry analysts are beginning to scrutinize its applications with a critical eye. access to all published human knowledge) and downsides (i.e.,

article thumbnail

Customer Experience Audits: How To Do Them the Right Way

mention

After all, in today’s competitive landscape, ensuring your business delivers an exceptional customer experience and meets customer needs and expectations is more important than ever. Create goals and benchmarks for improving on each of those gaps that occur. Is your messaging consistent? Evaluate your systems.

article thumbnail

The 10 Best Competitor Analysis Tools for 2024

SpyFu

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.