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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167
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AlphaSense for Investment Banking

Alpha Sense BI

To navigate it all successfully, it’s imperative to have the tools and resources to facilitate confident decisions in today’s market. Artificial intelligence (AI) and smart market intelligence solutions are the key to keeping banks competitive in unpredictable markets.

Banking 111
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Why is a Competitive Analysis Report Important?

Analysis 157
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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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Customer Experience Audits: How To Do Them the Right Way

mention

You may audit various departments, including marketing, sales, and customer service. After all, in today’s competitive landscape, ensuring your business delivers an exceptional customer experience and meets customer needs and expectations is more important than ever. Use this information to create a visual illustration.