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Competitor Benchmarking: What It Is & How It Works

Netbasequid

Keeping an eye on your competitors is critical for understanding your place in the market. We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. As of 2020, the global business intelligence adoption rate was 26%. Best Practices in Action.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. But with every nation and state government drafting them separately, they can quickly and unintentionally become overly burdensome for businesses.

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Pipeline Profile: Making Data a Superpower for Clients

Zoominfo

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. Tell us about your job and your company.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. But with every nation and state government drafting them separately, they can quickly and unintentionally become overly burdensome for businesses.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

In October, we attained TrustArc’s TRUSTe Enterprise Privacy Certification Seal by demonstrating responsible data collection and processing practices for the data that populates our more than 120 million contact profiles. But because every nation and state government drafts them separately, they can quickly become burdensome for businesses.

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. Similarweb: Get Actionable Market Research Similarweb provides a huge network of accessible market data segmented by use case. Its data is robust and reliable, while the interface is user-friendly.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

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