Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research 80

Market Research Marketing Research Research Marketing 80

CIO

MARCH 13, 2024

According to developer tool company GitClear, four years of data analysis, spanning more than 150 million changed lines of code, has revealed an uptick in churn code and a decrease in code reuse — two signs of falling code quality. In customer, industry, and market research productivity, increases were between 40 and 50%, he says.

IT 802

IT Knowledge Research Globalization 802

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

MARCH 17, 2021

By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. The research and analysis he has done have helped top management make informed business decisions, he added.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Alpha Sense BI

APRIL 3, 2024

Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. To fuel smart decisions, mapping the landscape typically involves three key steps: 1.

Analysis 52

Analysis SWOT Marketing Marketing 52

Zoominfo

MAY 8, 2020

Two different approaches for calculating total addressable market. Top-Down Market Size. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. This approach is a generic way to calculate TAM and lacks specific examples of value or market change.

Analysis 273

Analysis Marketing Marketing Win 273

ATTEST

JANUARY 3, 2022

Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

Analysis 52

Analysis Marketing Marketing SWOT 52

ATTEST

JANUARY 3, 2022

Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

Analysis 52

Analysis Marketing Marketing SWOT 52

ATTEST

MAY 11, 2021

We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? With market analysis, you gather information on the current state or future of a specific market. When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

ATTEST

MAY 11, 2021

We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? With market analysis, you gather information on the current state or future of a specific market. When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

ArchIntel

MARCH 24, 2021

These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

JUNE 2, 2021

As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

ATTEST

DECEMBER 2, 2020

Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

Analysis 52

Analysis Marketing Marketing SWOT 52

ATTEST

DECEMBER 2, 2020

Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.

Analysis 52

Analysis Marketing Marketing SWOT 52

Smart Data Collective

MARCH 23, 2022

In short, consumer data is the gold of surveys and all market research conducted. Basket analysis. You may call it the basket analysis or the affinity analysis. Regarding surveys, the basket analysis helps you identify what type of questions you can ask your consumers.

Data Mining 300

Data Mining Analysis Profiling Research 300

ArchIntel

JANUARY 6, 2021

Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Brittney Marchiando Lead Market Research Mngr AT & T.

Competitive Intelligence 104

Competitive Intelligence Finance Profiling Market Research 104

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

ArchIntel

FEBRUARY 17, 2021

These are the profiles of some of them. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta. According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

APRIL 7, 2021

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104

Owler

DECEMBER 20, 2021

What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. You can gain vital information from a critical analysis of your target market.

Analysis 52

Analysis SWOT Competitive Competitor Analysis 52

Alpha Sense BI

MARCH 27, 2024

However, traditional market research tools often rely on publicly available databases, which can lead to generalized information from non-exclusive resources. Traditional market research tools are limited in coverage and do not keep pace with the rapidly changing TMT industry.

Competitive Landscape 72

Competitive Landscape Market Research Marketing Research Research 72

ArchIntel

JANUARY 13, 2021

Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Kowitt is a 20-year industry veteran whose career is focused on providing market research , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs.

Competitive Intelligence 104

Competitive Intelligence Pharmaceutical Profiling Briefing 104

Smart Data Collective

FEBRUARY 25, 2021

Any formulation of digital marketing strategy involves four steps, which are: Market Research. Carry out thorough market research, examining your target customers, competitors, and preferences of your target audience. Gather data as much as possible and derive insights from the data.

Startups 254

Startups Marketing Marketing Algorithm 254

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Sometimes, competitor analysis does mean making such half-guesses, which may be informed by information from other sources.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

FEBRUARY 3, 2021

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 27, 2021

Here are the profiles of some of those executives. Executive Profile: Jay Devassy, Director of Global Strategy and Insights at Dematic. The role puts Devassy in charge of executing Dematic’s organic growth strategy, which includes strategic planning processes like go-to-market plans, portfolio analysis and capital allocation.

Competitive 104

Competitive Profiling Competitive Intelligence Retail 104

Zoominfo

OCTOBER 5, 2021

Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups. Is Market Intelligence The Same Thing As Market Research? What do they do differently?

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Netbasequid

MAY 24, 2023

Some companies have an appetite for trailblazing and helping trends take hold by relying on predictive analysis to identify opportunities. However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered market research.

Gaming 97

Gaming Benchmarking Analysis Market Research 97

ArchIntel

APRIL 21, 2021

Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Anupama Pokharna serves as the senior manager of market and competitive intelligence at Western Digital , a manufacturer of data storage solutions.

Competitive Intelligence 104

Competitive Intelligence Profiling Competitive Pharmaceutical 104

Netbasequid

JANUARY 12, 2022

Using this intel, businesses can parse customer research to understand their perception of your category, your company and the world. And it all combines to form a tailored to scale psychographic profile. Different Types of Customer Research. Sentiment Analysis. We’re glad you asked. We have ten detailed for you below.

Research 98

Research Profiling Market Research Marketing Research 98

mention

OCTOBER 18, 2023

One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). An ICP includes consideration of factors like company size, tech maturity, location, growth rate, pain points, and more, while a buyer persona might include the person’s favorite hot drink, dress style, and demographic profile.

Profiling 190

Profiling Sales Market Research Marketing Research 190

Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Market Research 52

Market Research Marketing Research Research Marketing 52

ArchIntel

MARCH 31, 2021

These are the profiles of some of those executives. Executive Profile: Donnie Rogers, Program Manager at Aurora Flight Sciences. Executive Profile: Erin McGinnis Lynch, Deputy to the Director of Growth, Strategy and Capture at Northrop Grumman. Executive Profile: Jeff Robbins, Chief Strategy Officer at ATI Aviation Services.

Competitive 104

Competitive Due Diligence Marketing Marketing 104

ArchIntel

JUNE 16, 2021

Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Andrew Martin, CFM senior marketing manager, GE Aviation.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

ArchIntel

JUNE 9, 2021

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.

Competitive 104

Competitive Competitive Intelligence Biotech Briefing 104

E2M

MARCH 13, 2024

Keyword Analysis 8. Content Analysis 9. Local SEO Analysis 10. Backlink Analysis 11. Competitor analysis is one of the crucial elements of a successful SEO strategy. Moreover, talk about the target market, customer persona, market research, and insights. Introduce Yourself 3. GA-4 Audit 12.

Analysis 64

Analysis Win Benchmarking Profiling 64