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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 256
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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4 industries where chatbots will have the biggest impact

CIO

trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research.

Banking 662
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A history of tech adaptation for today’s changing business needs

CIO

The best weapon to make decisions in a dynamic world is accurate and relevant information so organizations can carry out strategic plans in the most reliable way. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”

Business 747
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AI poised to replace entry-level positions at large financial institutions

CIO

One of the key reasons why AI may disrupt entry-level financial services positions is its potential to automate the information processing that comprises a large portion their job description.

Banking 898
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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.