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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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Market Research vs. Market Analysis: Understanding the Difference

Netbasequid

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. Let’s begin!

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!