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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. It isn’t just large companies using marketing analytics to get a better grasp of their customers. It isn’t just large companies using marketing analytics to get a better grasp of their customers.

Startups 257
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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent.

IT 787
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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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Sentiment analysis: The Complete Guide

mention

Sentiment analysis has become an essential tool in interpreting the vast amounts of textual data generated daily online. Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. What is Sentiment Analysis?

Analysis 157
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Market Research vs. Market Analysis: Understanding the Difference

Netbasequid

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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A history of tech adaptation for today’s changing business needs

CIO

The best weapon to make decisions in a dynamic world is accurate and relevant information so organizations can carry out strategic plans in the most reliable way. The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection.

Business 716