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How to Create a Competitor Landscape Analysis Fast

Netbasequid

Competitive intelligence is all about sharpening your brand’s situational awareness. Innovative brands save themselves a lot of frustration by turning over every stone in pursuit of competitive intelligence that they can leverage. Specifically, we’ll focus on: What a competitor landscape analysis is.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Finding Conversations Your Competitors Own Using Quid Social

Netbasequid

Staying competitive in any market means you have to know what’s going on around you. Is there an area where your competition is absolutely crushing it? If so, keeping an ear open with social media analysis and sentiment analytics will help you get to the bottom of the story. Finding missed opportunities to capitalize on.

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Charles Collier Joins Fuld & Company as Senior Vice President, Consulting Research & Analytics

Fuld

Prior to joining Fuld, Charles co-founded Mount Vernon Strategies , a management consulting firm focused on pre-deal due diligence in the retail, restaurant, and CPG sectors. Combined with Fuld’s capabilities in competitive intelligence, strategic research and analytics, we are a perfect match.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Despite cuts in defense funding for fiscal year 2022, the U.S.

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Guide to Text Analytics Tools

Netbasequid

Text analysis helps break down this data for you, and we’re about to share how it does this. We’ll cover these main points: What text analysis is. It’s estimated that by 2025 global data generated on a daily basis will reach 463 exabytes. What is Text Analysis? Competitive intelligence. Text categorization.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

Hallyu, a Chinese word meaning “Korean Wave,” is the term used in reference to the rising global popularity and export of Korean pop culture and its dominance in leading brands influencer marketing strategies. K-pop and the greater influence of Korean culture is an emerging trend that continues to evolve and impact audience analysis.