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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. What is a Competitive Analysis Report?

Analysis 157
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

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AlphaSense for Investment Banking

Alpha Sense BI

Nothing typifies this more than the first step in any market and competitive landscape analysis or due diligence effort—mapping the landscape. AlphaSense is a trusted solution for most of the world’s leading institutions, including 80% of the world’s top investment banks.

Banking 111
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AI-powered Text Analysis Unlocks Advanced Consumer Insight 

Netbasequid

AI-powered text analysis is crucial for extracting valuable consumer insights from vast amounts of textual data. By employing advanced natural language processing (NLP) techniques, text analysis can analyze and understand text at scale, leading to several benefits for companies seeking to up their consumer insights game!

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.