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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. What are their advantages and disadvantages?

Startups 253
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Accelerating Aerospace Organizational Innovation, Speed, and Resilience with Digital Technologies

CIO

Their products, research, and technologies are changing the way the world works. The impact of space technology, on other industries, is wide and vast, and the innovation ripple of research has spurred many high-profile products, including Teflon and CAT scans, as well as many more developments from NASA.

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A history of tech adaptation for today’s changing business needs

CIO

But to get to this point, the organization has had to rely on technology for decades as a strategic tool. To carry out all these projects, Ipsos works with leading cloud computing technologies Microsoft Azure, Google Cloud Platform, and AWS for its infrastructure, storage, analysis, and AI needs. js and React.js.

Business 747
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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

Customization gives way to standardization The traditional practice of enterprise technology leaders customizing an ERP solution to meet their specific enterprise or business needs is giving way to implementing an off-the-shelf solution. For instance, the finance module is a key component of an ERP solution.

IT 909
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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Rocket Mortgage lays foundation for generative AI success

CIO

That’s why Rocket Mortgage has been a vigorous implementor of machine learning and AI technologies — and why CIO Brian Woodring emphasizes a “human in the loop” AI strategy that will not be pinned down to any one generative AI model. To succeed in the mortgage industry, efficiency and accuracy are paramount.

Knowledge 837
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Process mining helps IT leaders modernize business operations

CIO

And the market for process mining tools is growing. According to a November 2023 report by global market research and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52

Business 880