article thumbnail

AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age

SCIP

SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitive landscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitive intelligence are no longer sufficient in the digital age.

article thumbnail

The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. In 2020, more than 8000 retail locations closed their doors forever.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Innovation Table | Scott McNeely, MBA on The Sociology of Competitive Intelligence and Navigating the Pricing Landscape

Engage3

Scott boasts 20+ years of experience working with large retailers across a number of well-known retailers in the US. You’ve led merchandising operations, analytics, and pricing across many different retailers. We have a depth of data that doesn’t exist in specialty retail due to our loyalty platform. SM: Yeah, completely.

article thumbnail

Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.

article thumbnail

Competitive Intelligence Research: 12 Key Ways to Mastering It

Netbasequid

Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitive intelligence that can do more harm than good. What is Competitive Intelligence? First, what is competitive intelligence ?

article thumbnail

What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? And this is where competitive intelligence tools come in.

article thumbnail

How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.