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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

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The Right Data Reveals What’s Around Every Corner

Netbasequid

Some companies have an appetite for trailblazing and helping trends take hold by relying on predictive analysis to identify opportunities. Unfortunately, many companies only take advantage of these opportunities when forced to do so. One way that data provided a distinct advantage was around patent discovery.

Gaming 97
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From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health

Netbasequid

Competitive advantage: Investing in high-return channels helps companies outperform the competition long-term. Establishing Brand Health Benchmarks In our report, we guide brands through setting up initial benchmarks. How does one start? Which channels should brands capture insight from? That depends.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.

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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking. So how can broker research benefit you and your team?

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? It provides metrics that matter – demographics, psychographics, sentiment analysis and even brand passion. Let’s check it out!