resources 
CIO
JULY 23, 2023
An organization’s ability to maximize its IT resources will directly impact its overall operations and bottom line. Optimization also rose to the top of IT leaders’ lists: 67% measure success within their IT organization by better optimizing resources. Recently, Rocket Software surveyed 275 U.S.-based
Crayon
FEBRUARY 9, 2021
Whether you’re looking to get an introduction to the role of product marketing or expand your view of what a product marketer does, this post will give you the many factors to consider and resources to learn more. What is Product Marketing? So, what exactly is product marketing?
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Crayon
APRIL 7, 2021
When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
Smart Data Collective
AUGUST 31, 2022
One of the many benefits of cloud technology pertains to human resource management. In order to appreciate the benefits of using the cloud for HR management, it is necessary to understand the importance of human resource management in general. What is Human Resource Management? What is human resource management ?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Cipher
NOVEMBER 18, 2020
Here are some of the best resources for keeping an eye on the field and being well-informed about trends within all sectors of insurance. To compete and succeed, any company whose revenue is impacted by these shifts needs an ear to the ground.
Zoominfo
APRIL 7, 2020
Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.
Advertiser: ZoomInfo
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
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