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Price shock: IBM to increase cloud costs by up to 26% from 2024

CIO

The new price rise will affect infrastructure-as-a-service ( IaaS ) and platform-as-a-service ( PaaS ) offerings, the company said in a GitHub post. International customers will witness a steeper price hike compared to their US peers. IBM is all set to increase its cloud services costs by up to 26% from January 2024.

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SAP’s new generative AI pricing: Neither transparent nor explainable yet

CIO

Premium Plus customers will receive a certain number of these units as part of their package — the bundled part of the pricing — but when these units have been consumed, customers will have to buy more. Different actions will consume varying numbers of these units. In other words, uncertainty abounds.

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Why is Salesforce hiking prices, and how does it affect customers?

CIO

Salesforce’s decision to raise the price of its software products starting in August can be attributed to a combination of factors, including inflation and pressure to fuel revenue after a pause in price hikes during the pandemic period — issues that are affecting other major technology suppliers, analysts said. “We

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SAP raises price of on-site support for existing customers

CIO

Prices will rise in line with customers’ local consumer price index (CPI), with the increases capped at 3.3%. It said it had kept the price of its support offerings broadly stable for almost a decade, even waiving adjustments during the pandemic. every year, CEO Christian Klein told German newspaper Handelsblatt in late July.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Prestige Pricing: What It Is & Why It Works (Examples)

Crayon

Welcome to the wonderful world of prestige pricing. In this post—which expands on some of the material from our competitive pricing post —we’ll dive into what prestige pricing actually is and why it’s so powerful, before taking a closer look at three brands employing it to great effect.

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5 Competitive Pricing Strategies You Can Try This Year

Crayon

At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. Do you price for volume, or for higher revenue per order? The simple answer to these questions—if such a thing exists—is this: You should price each product according to its worth.

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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.