Pathmatics

JANUARY 19, 2021

Pathmatics is overhauling the way we classify categories and brands with our new taxonomy. Here's a glimpse of what it looks like in Pathmatics Explorer. If you're a current customer, you don't need to do anything - the updates are live in Pathmatics Explorer. Out with the old and in with the new. More Coming Soon.

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Pathmatics

FEBRUARY 16, 2021

Thanks to our super smart friend Pathmatics Explorer. Professor Pathmatics is an expert in the field of spendology. (It To refresh your memory, here’s how to get a quick overall snapshot of the advertising landscape on Twitter as it relates to your business: Step 1 : Use Pathmatics Explorer to find “Top Advertisers”.

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Pathmatics

APRIL 19, 2021

That company you’ve been crushing on has finally submitted an RFP (“request-for-proposal”). They’re interested. You’ve hooked them. Now all you have to do is reel them in, win them over, and close the deal. You’ve got this. And we’re going to help by showing how to win an RFP like the winner you are.

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Pathmatics

AUGUST 3, 2021

Pathmatics 2021 H1 Advertiser report is here with all the juicy details! Amidst a budding new normal, household names in e-commerce, streaming entertainment, and CPG thrived in the first half of 2021.

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Pathmatics

MARCH 15, 2021

This M&A trends report is part of our ongoing analysis of recent mergers and acquisitions through the lens of Pathmatics Explorer. We previously looked at tech acquisitions by Uber, Google Cloud and Paypal.

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Pathmatics

DECEMBER 17, 2020

We use Pathmatics Explorer to analyze the impacts on digital marketing trends for the companies involved and help inform your own business development. This mergers and acquisition activity report is part of our ongoing look at recent M&A deals.

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Pathmatics

APRIL 22, 2021

As climate change remains a top concern for industry, as much as humanity, Pathmatics is doing our part to reduce our carbon footprint and preserve this blue marble for the future. But, at 4.543 billion years old - give or take a thousand - it's the day we pay homage to the only planet we've ever called home. But, we digress.

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Pathmatics

DECEMBER 18, 2020

At Pathmatics, we saw the serious impact the global pandemic had on our industry, partners, clients, employees, and loved ones. If there is one word that can sum up the wild ride we had in 2020, it’s dynamic.

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Pathmatics

APRIL 21, 2021

In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. 2020 look back: Top advertisers on Facebook, Twitter, IG, by spend.

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Pathmatics

JUNE 11, 2021

In 2019, Pathmatics increased our coverage of Facebook advertising data to Italy. Brands and marketing professionals alike with a stake in the Italian market can gather valuable insights from the country's digital ad landscape, including creative strategy, impressions, and spend. Facebook Advertising in Italy.

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Pathmatics

MAY 14, 2021

Through Pathmatics' expansion, marketing professionals and brands with a presence in the German market could obtain valuable insights and data into the country's digital ad landscape to make educated decisions about how they invest their advertising dollars.

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Pathmatics

MAY 10, 2021

Through Pathmatics' expansion, marketers and brands with a presence in Canada have tapped into the country's digital ad landscape equipped with the knowledge to make more informed decisions about how they invest their advertising dollars. In 2019, we expanded our coverage of Facebook advertising data to Canada.

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Pathmatics

APRIL 27, 2021

Brands, agencies, and publishers now have access to Facebook advertising data in Latin America and Europe.

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Pathmatics

DECEMBER 14, 2021

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JUNE 29, 2021

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JUNE 27, 2021

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Pathmatics

SEPTEMBER 16, 2021

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Pathmatics

JANUARY 14, 2021

The paid social mobile data is being sourced through a new partnership with Pathmatics , a marketing intelligence platform, and includes Facebook Mobile, Twitter and Instagram. Gabe Gottlieb, CEO, Pathmatics. About Pathmatics Pathmatics turns the world's marketing data into actionable insights.

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Pathmatics

FEBRUARY 14, 2022

Data from our ad intelligence tool, Pathmatics Explorer, shows that the top 3 advertisers in the Dating category spent nearly $7M on digital ads from January 1 through February 1, 2022. Valentine’s Day is here, and love is in the air. At least, that’s the hope of dating sites that are taking aim at singles looking for a serious relationship.

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Pathmatics

SEPTEMBER 2, 2021

Unfortunately, Pathmatics Explorer can't help us predict the future. With singles "vaxxed and waxed," will 2021 turn out to be the summer of love? But it can tell us how the top dating sites and apps are advertising.

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Pathmatics

NOVEMBER 30, 2021

Ski and snowboard resorts were one of the first business categories to take a major hit during the first wave of COVID lockdown orders in March 2020. Now, in 2021, industry demand has slowly but surely recovered as domestic travel edges back up to pre-pandemic levels.

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Pathmatics

SEPTEMBER 13, 2021

If you’ve bought a pack of hot dogs or bologna in the last few months, you might have noticed something different. That’s right — Kraft Heinz recently added the iconic Weinermobile to new packaging for its Oscar Mayer meats and cold cuts.

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Pathmatics

FEBRUARY 23, 2022

Like so many other industries, major league sports have shifted their advertising strategies to adapt to the ongoing pandemic. During the pandemic, major athletics went through a transformation, with most games canceled, postponed, or held to cardboard cutouts of adoring fans.

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Pathmatics

FEBRUARY 22, 2022

For music lovers, Spotify is practically synonymous with music streaming. And for good reason: The streaming giant says it had 172 million paid subscribers and 381 million monthly active users as of October 2021 — more than any other music streaming service.

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Pathmatics

FEBRUARY 7, 2022

A new year means the impending arrival of tax season, and it’s more important than ever for consumers to make sure they have their financial records in order. While it’s no secret that tax service companies ramp up ad investing at the top of the new year, some are approaching 2022 much differently than the year before.

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Pathmatics

FEBRUARY 2, 2022

As the U.S. continues to adapt to the COVID-19 pandemic, there is more attention than ever on the health and wellness space, from COVID vaccines to rapid tests. This ever-changing medical landscape made it essential for advertisers to quickly adjust their spending and creative strategies to keep up with the latest trends.

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Pathmatics

JANUARY 24, 2022

One in seven Americans plan to partake in "Dry January" , according to several recent surveys. This, along with the fact that January is typically the slowest time of year for alcohol sales, might explain why beverage companies are using Dry January as an opportunity to boost sales.

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Pathmatics

JANUARY 17, 2022

The end of 2021 marked the release of a huge batch of new games, including Final Fantasy XIV: Endwalker on December 7, and the eagerly-awaited Halo Infinite , which dropped on December 8.

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Pathmatics

DECEMBER 30, 2021

With the arrival of the holidays, shoppers were looking to physically go inside stores again due to global supply chain issues delaying eCommerce deliveries and making them unpredictable. As the first major “post-lockdown” sale season since the beginning of the pandemic, all eyes were on retailers for Black Friday 2021 , and the results are in.

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Pathmatics

DECEMBER 20, 2021

Pumpkin spice season may be over, but peppermint and praline fans can finally rejoice. Holiday drinks at America's top coffee chains are here to give you a jolly jolt through your busy weekends of gift shopping and traveling.

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Pathmatics

DECEMBER 15, 2021

As the US economy continues to crawl out from under the thumb of the Covid-19 pandemic, the Black Friday/Cyber Monday shopping holidays are a true test of how advertisers are spending, maintaining strategy, and adapting creative messaging - and doing it even earlier than previous years.

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Pathmatics

DECEMBER 15, 2021

As the US economy continues to crawl out from under the thumb of the Covid-19 pandemic, the Black Friday/Cyber Monday shopping holidays are a true test of how advertisers are spending, maintaining strategy, and adapting creative messaging - and doing it even earlier than previous years.

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Pathmatics

DECEMBER 7, 2021

Following a record-breaking year for eCommerce, retailers are itching to get consumers to shop more than ever ahead of the holiday sale season. With a looming supply chain crisis, brands like Walmart, Kohls, Snapfish and more, have gone full throttle, encouraging consumers to buy earlier than ever this year.

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Pathmatics

DECEMBER 7, 2021

Following a record-breaking year for eCommerce, retailers are itching to get consumers to shop more than ever ahead of the holiday sale season. With a looming supply chain crisis, brands like Walmart, Kohls, Snapfish and more, have gone full throttle, encouraging consumers to buy earlier than ever this year.

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Pathmatics

NOVEMBER 16, 2021

The past few years have seen a consistent rise in consumer demand for sustainable products. In particular, millennials and Gen-Zers have become more discerning about buying from brands that are doing their part to heal the environment and prevent the impending ecological collapse.

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Pathmatics

NOVEMBER 3, 2021

At the beginning of the pandemic, the automotive (OEM) category pulled the emergency brake and endured a long, uphill battle against supply chain shortages, operational hurdles, and disruptions to long-term development strategies. By April 2020, car sales in the U.S. plummeted by 47%.

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Pathmatics

OCTOBER 28, 2021

Procter & Gamble (P&G) is one of the biggest CPG conglomerates and most admired companies in the world. Some of your go-to everyday items are owned by P&G - Old Spice, Crest, Charmin, and over 60 more brands.

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