Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. After all, all this information helps you drive sales and ensure that you are targeting the right products/services to the right people. Marketers invested 350+ million dollars in their email advertising efforts to reach 3.9

Marketing 314

Marketing Marketing Competitive Landscape Market Segmentation 314

John Daniel Associates

JUNE 1, 2021

A common business objective is to expand product sales or determine strategic effectiveness. From here we can begin to glean some historical trends and target behavior, geographic or other attribute data from which to identify additional sales opportunities. Which of my current customers purchased my product? Those customers….

Market Segmentation 52

Market Segmentation Analysis Marketing Marketing 52

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

Marketing 330

Marketing Marketing Copywrite Sales 330

Wink Intel

JUNE 21, 2021

–( BUSINESS WIRE )–Despite COVID-19’s operational and sales impacts on the U.S. The Best’s Market Segment Report , “Individual Annuity Providers Still Challenged by Low Interest Rates,” states the low interest rate environment continues to limit the levers insurers can pull without worsening their company risk profiles.

Market Segmentation 40

Market Segmentation Marketing Marketing Profiling 40

Wink Intel

MARCH 14, 2023

–( BUSINESS WIRE )–Despite equity market volatility, inflationary pressure and rapid interest rate hikes, U.S. –( BUSINESS WIRE )–Despite equity market volatility, inflationary pressure and rapid interest rate hikes, U.S. OLDWICK, N.J.–( Statutory capital and surplus dropped 2.1%

Market Segmentation 40

Market Segmentation Capital Marketing Marketing 40

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 130

Sales Benchmarking Market Segmentation Education 130

CIO

JULY 18, 2023

Nvidia’s transformation from an accelerator of video games to an enabler of artificial intelligence (AI) and the industrial metaverse didn’t happen overnight—but the leap in its stock market value to over a trillion dollars did. The resulting imagery can be used for marketing or collaborating on new designs and manufacturing processes.

Pharmaceutical 612

Pharmaceutical Gaming Matrix Algorithm 612

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Just ask marketers. Let’s explain further.

Marketing 354

Marketing Marketing Profiling Market Segmentation 354

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Wink Intel

DECEMBER 14, 2021

.–( BUSINESS WIRE )– AM Best has revised its market segment outlook to stable from negative as the segment has experienced a number of improvements, including capital market gains and diversified earnings streams that helped offset the mortality impacts of the pandemic.

Market Segmentation 40

Market Segmentation Briefing Capital Marketing 40

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Wink Intel

MARCH 14, 2022

The annual Review & Preview Best’s Market Segment Report , “U.S. At the same time, according to the report, many companies benefited from their prior investments in enterprise risk management, took advantage of the opportunity to shed legacy businesses and saw realized and unrealized gains from strong financial markets.

Market Segmentation 40

Market Segmentation Capital Marketing Marketing 40

mention

SEPTEMBER 22, 2021

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292

Marketing Marketing Entertainment Education 292

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Wink Intel

MARCH 8, 2021

life/annuity (L/A) insurance companies have remained well-capitalized during the pandemic to date, and have benefited from favorable mortality and morbidity experience, low credit impairments and rebounding equity markets. The new Best’s Market Segment Report , titled, “U.S. .–( BUSINESS WIRE )–Most rated U.S.

Market Segmentation 40

Market Segmentation Capital Marketing Marketing 40

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 100

Sales Benchmarking Market Segmentation Education 100

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Marketing Win 273

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing 130

Marketing Marketing Travel Market Segmentation 130

Wink Intel

OCTOBER 11, 2021

National Life Group gained market share and held its top rank for indexed life insurance sales in the second quarter, according to Wink’s Sales and Market Report. The company’s share of the market segment grew to 16.9% in the second quarter, from 14.4%

Sales 40

Sales Market Segmentation Marketing Marketing 40

CIO

MAY 22, 2023

Marketing leaders may be eager to try out new technologies that make purchases easier for customers or help gather valuable data about them. Chief marketing officer Kashif Naqshbandi, CMO at London-based tech talent recruitment and training company Tenth Revolution Group, meets about once a month with Tenth Revolution CIO Mark Hill.

IT 695

IT Technology Technology Human Resources 695

Wink Intel

JUNE 6, 2023

Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report, counts herself a skeptic about prospects for an indexed-linked variable annuity sold directly to consumers. It is difficult to imagine that a product as complicated as a structured annuity would have quick adoption,” she added.

Sales 40

Sales Market Segmentation Marketing Marketing 40

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Alpha Sense BI

MARCH 25, 2024

The cloud computing market landscape, relatively unknown since its inception in the mid-2000s, is now a booming vertical driving competition among Wall Street investors and tech mammoths alike. Based on research from Markets and Markets, the Cloud Computing market is expected to grow to be $1,266.4

Marketing 52

Marketing Marketing Capital Technology 52

Owler

FEBRUARY 2, 2023

Sales intelligence is the key to identifying funding sources and tracking acquired businesses across various industries. With the right sales intelligence tool, you can also track competitors and gain an edge by getting the data and insights you need to make informed decisions.

Sales 52

Sales Intelligence Intelligence Capital 52

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Market Segmentation 130

Market Segmentation Sales Analysis Capital 130

Data Hut

JANUARY 31, 2024

million Amazon sellers compete for attention, standing out is not just important – it's crucial for sales success. Think of it as owning a stall in a bustling market; the more visible your shop is, the more customers it draws. In the vast digital marketplace of Amazon, where over 2.5

Sales 52

Sales Competitor Analysis Analysis Competitive 52

ArchIntel

MAY 26, 2021

However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. Cursory research into one’s market segment should be enough to identify key competitors.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

OCTOBER 6, 2021

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. It also forecasted that the massive open online course market could be worth $25.33 Autumn Taylor Chief Marketing Officer Teaching Strategies. ArchIntel™ -.

Marketing 104

Marketing Marketing Education Profiling 104

Aqute Intelligence

AUGUST 16, 2023

By letting you carry out deep dives into the browsing behavior of a website’s users, Similarweb lets you identify new market segments for your brand. The data about people’s cross-browsing behavior will yield competitive intelligence you can use to increase your company’s market share.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Analysis Market Segmentation 130

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Fuld

JANUARY 10, 2023

A leading medical equipment manufacturer was concerned about a new entrant that had moved into one of its high-value, diagnostic markets. Fuld provided competitive insights for t he company to implement a renewed sales and marketing strategy and recover market share. Approach .

Globalization 52

Globalization Hospitals Marketing Marketing 52

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Let’s jump into those market intelligence tools making a difference for brands in the marketplace!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98